Customer Marketing Jr
CurrentLead the development and execution of multi-channel marketing campaigns to increase retention, and drive product adoption. Build and manage case studies, testimonials, and user stories. Drive reviews and manage relationships on platforms like Hubspot and Vitally.Implement programs that highlight customer success, such as newsletters, releases, events, and webinars.Own the creation of resources such as how-to guides, training materials, and customer-centric marketing assets tailored to the customer journey, and enable the Customer Success and Account Management team.Gather and analyze customer feedback to inform future campaigns, product updates, and positioning.Partner with Product, Customer Success, Account Management, and Sales Enablement teams to plan and communicate feature launches, provide materials that equip Sales to effectively communicate value during expansion and upsell conversations, and ensure customers maximize the platform’s value to drive loyalty.
