Aisling Kelly Email & Phone Number

London, Gb

London Area, United Kingdom

London, England, United Kingdom

As the Website Product Manager at Improbable, I led our web team in developing and managing a diverse portfolio of websites that aligned with our strategic goals. My mission was to infuse creativity, measurability, and focus into our websites, all while driving brand awareness and contributing to the commercial pipeline.Key responsibilities:- Oversaw multiple web projects from strategy through execution to ROI measurement.- Optimised our web portfolio and team delivery to ensure business goals were met.- Led website planning, budgeting, and ROI tracking.- Drove brand engagement and commercial goals such as lead generation.- Collaborated with Channel and Brand teams for integrated marketing campaigns.

London, England, United Kingdom

Adobe acquired ContentCal in December 2021.In my position at ContentCal, I led efforts to amplify our online presence:- Created a strategy for driving more web traffic, improving conversion rates, and increasing leads and sales.- Managed the website's roadmap, overseeing its structure, launch, and optimisation with help from the marketing, design, development, and content teams.- Enhanced data reporting by auditing analytics and creating a tagging strategy, enabling better website optimisation and understanding of ROI.- Pushed for better user experiences, leading to an increase in subscriptions, product trials, demos, and purchases. This doubled our leads year-on-year.- Encouraged cross functional integration to improve results from paid traffic and organic conversions.- Managed relationships with SEO, paid media, and creative agencies.

London, England, United Kingdom

At Velo, I played a crucial role in implementing various marketing strategies for a diverse clientele, focusing on:- Executing a mix of campaigns encompassing SEO, paid search, paid social, display, email marketing, content marketing, and social media management.- Producing high-quality deliverables to propel demand generation across B2B client accounts.- Using Google Marketing tools to analyse campaign performance and optimise customer impact.- Managing day-to-day project aspects, including briefs, timelines, and production coordination.

As the Digital and Website Manager at South Pole, I led the management and optimisation of all company websites and marketing assets, with achievements including:- Increasing organic traffic by 66% YoY through effective SEO management.- Streamlining website UX by implementing Google Tag Manager and Google Optimize for various tests.- Increasing qualified lead generation from digital channels by 26%.- Developing regional digital strategies aligned with business objectives and managing external agency relationships.

Sydney, Australia

Sydney, Australia

Sydney, Australia

County Dublin, Ireland

County Dublin, Ireland