Senior Advertising Account Manager
Key achievements:- Led the entire client marketing/advertising campaign lifecycle from initial ideation to handover, including strategic planning, creative direction, media relations and production areas while liaising with 3rd-party suppliers and agencies.- Developed accurate forecasts and controlled client budgets and critical paths to ensure appropriate spending.- Oversaw campaign analysis (before and after) to evaluate effectiveness and potential areas for improvement.- Administrative duties included processing of monthly billings, report writing, data entry, maintaining records.