Aisling Johnston Email & Phone Number

Edinburgh, Scotland, United Kingdom

Musselburgh Racecourse was crowd the Racecourse Association, Racecourse of the Year 2023 (UK).Winner of the RCA's Marketing Award 2023 for The Corgi Derby.

Edinburgh, United Kingdom

Award winning Musselburgh Racecourse is firmly established as one of 'The Best Small Racecourses' in UK, with a reputation for quality, innovation and going over and above to deliver top customer service. Rated as a 5 Star Visit Scotland Visitor Attraction, the Racecourse offers the best in venue hospitality with award-winning facilities and is renowned as one of Scotland's top leisure, corporate and sporting venues.

Edinburgh, United Kingdom

DigitasLBi is one of the worlds leading global marketing and technology agency that transforms businesses for the digital age by blending insight, creativity and technical expertise to build business value.My role as Senior Community Manager encompasses many elements of the social sphere, including but not limited to platform and community management, training, blogger outreach, engagement and strategic implementation. Researching the latest social tools, platforms and trends is… Show more DigitasLBi is one of the worlds leading global marketing and technology agency that transforms businesses for the digital age by blending insight, creativity and technical expertise to build business value.My role as Senior Community Manager encompasses many elements of the social sphere, including but not limited to platform and community management, training, blogger outreach, engagement and strategic implementation. Researching the latest social tools, platforms and trends is essential in my role – and working to ensure that we are the first to innovate and experiment is of the utmost importance. Idea generation is key especially in order to bring brands to life and increase their social stamp/recognition across multiple audiences and platforms. I work on various blended campaigns across the wider agency, working closely with the client services, planning and creative teams to bring great ideas to reality and achieve results. Alongside our creative team, I work to help develop tone of voice and engagement guidelines to ensure brand consistency for our clients. In my role, I use a variety of tools such as Google (various), Adobe, Brandwatch, Sysomos, Wildfire, Engage Sciences, Hootsuite, Falcon and Oracle.I have worked with clients (globally and locally) across a range of sectors such as Beauty, Travel, Food & Drink, Alcoholic Beverages and Technology. Having come previously from a client background, I know what it is like to sit in the client’s seat and this helps me to understand client needs and expectations. I relish the opportunity to work on the front line with our clients and see them reap the rewards. Overall, my role involves everything from copywriting, moderation to measurement and reporting across an ever changing landscape of digital platforms. Show less

Edinburgh, United Kingdom

Previously, Sales & Marketing Executive at Deep Sea World. This role involved all aspects of the marketing mix. I developed, managed and implemented robust marketing campaigns, following the full life cycle from brief creation to monitoring appropriate delivery of plans.I was in-charge of all the marketing channels including the creation of partnerships with national companies; responsible for outdoor, radio, TV, digital; PR; trade sales; design and production of marketing materials. My… Show more Previously, Sales & Marketing Executive at Deep Sea World. This role involved all aspects of the marketing mix. I developed, managed and implemented robust marketing campaigns, following the full life cycle from brief creation to monitoring appropriate delivery of plans.I was in-charge of all the marketing channels including the creation of partnerships with national companies; responsible for outdoor, radio, TV, digital; PR; trade sales; design and production of marketing materials. My focus was also to ensure that Deep Sea World reached and exceeded targets and goals and increased revenue and visitors numbers year on year. To help reach these goals, I developed new and exciting products for the target market. Additionally, I was responsible for the creation and management of the annual marketing plan and budget. I am confident working in a fast paced, fluctuating environment and have a high level of organisational skills with ability to prioritise a number of projects ensuring deadlines were met. Show less

Dundee, United Kingdom

Edinburgh, United Kingdom

Mlitt (Master Of Letters), Management, First Class Honors

Activities and Societies: Elected Class Representative for Masters in Management, St. Andrews. Dissertation: Nike and Adidas Branding.

Bcomm, Marketing, 2:1

Activities and Societies: 2006-2007 Management Skills- The National University of Ireland, Galway This is a highly sought after module.

Education record