Aisling Johnston

Aisling Johnston Email and Phone Number

Responsible for award-winning campaigns that drive connections, growth and loyalty at Musselburgh Racecourse | Delivering unrivalled and sensational experience to every visitor, creating memories that last a lifetime. @ Musselburgh Racecourse
musselburgh, east lothian, united kingdom
Aisling Johnston's Location
Edinburgh, Scotland, United Kingdom, United Kingdom
Aisling Johnston's Contact Details

Aisling Johnston work email

Aisling Johnston personal email

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About Aisling Johnston

Marketing and Event Management Professional | Commercial Strategy Expert | Sports Industry SpecialistOriginally from Galway, Ireland, I moved to Scotland in 2009 to pursue a Masters (MLitt) at the University of St Andrews, a journey that sparked my deep passion for both marketing and the Scottish landscape. Over the past 15 years, I've built a robust career in marketing, with a particular focus on commercial strategy, event management, and the sports sector.Currently, I lead the commercial team at Musselburgh Racecourse, where I oversee strategic initiatives, commercial partnerships, and 5-star hospitality experiences. My role is multifaceted, combining high-level marketing strategy with a hands-on approach to driving growth, creating memorable experiences, and ensuring our events exceed expectations.I’m passionate about leveraging relationships and network connections to unlock new opportunities and enhance every aspect of the customer experience. Whether it's managing key events, developing commercial strategies, or leading teams, I thrive on delivering exceptional results and pushing boundaries to ensure success.Interested in a partnership or collaboration, email ajohnston@musselburgh-racecourse.co.uk

Aisling Johnston's Current Company Details
Musselburgh Racecourse

Musselburgh Racecourse

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Responsible for award-winning campaigns that drive connections, growth and loyalty at Musselburgh Racecourse | Delivering unrivalled and sensational experience to every visitor, creating memories that last a lifetime.
musselburgh, east lothian, united kingdom
Employees:
13
Aisling Johnston Work Experience Details
  • Musselburgh Racecourse
    Head Of Marketing And Business Development
    Musselburgh Racecourse Jan 2024 - Present
    Edinburgh, Scotland, United Kingdom
    Musselburgh Racecourse was crowd the Racecourse Association, Racecourse of the Year 2023 (UK).Winner of the RCA's Marketing Award 2023 for The Corgi Derby.
  • Musselburgh Racecourse
    Commercial Manager
    Musselburgh Racecourse Mar 2015 - Present
    Edinburgh, United Kingdom
    Award winning Musselburgh Racecourse is firmly established as one of 'The Best Small Racecourses' in UK, with a reputation for quality, innovation and going over and above to deliver top customer service. Rated as a 5 Star Visit Scotland Visitor Attraction, the Racecourse offers the best in venue hospitality with award-winning facilities and is renowned as one of Scotland's top leisure, corporate and sporting venues.
  • Digitaslbi
    Senior Social Platform And Community Account Manager
    Digitaslbi Apr 2013 - Mar 2015
    Edinburgh, United Kingdom
    DigitasLBi is one of the worlds leading global marketing and technology agency that transforms businesses for the digital age by blending insight, creativity and technical expertise to build business value.My role as Senior Community Manager encompasses many elements of the social sphere, including but not limited to platform and community management, training, blogger outreach, engagement and strategic implementation. Researching the latest social tools, platforms and trends is… Show more DigitasLBi is one of the worlds leading global marketing and technology agency that transforms businesses for the digital age by blending insight, creativity and technical expertise to build business value.My role as Senior Community Manager encompasses many elements of the social sphere, including but not limited to platform and community management, training, blogger outreach, engagement and strategic implementation. Researching the latest social tools, platforms and trends is essential in my role – and working to ensure that we are the first to innovate and experiment is of the utmost importance. Idea generation is key especially in order to bring brands to life and increase their social stamp/recognition across multiple audiences and platforms. I work on various blended campaigns across the wider agency, working closely with the client services, planning and creative teams to bring great ideas to reality and achieve results. Alongside our creative team, I work to help develop tone of voice and engagement guidelines to ensure brand consistency for our clients. In my role, I use a variety of tools such as Google (various), Adobe, Brandwatch, Sysomos, Wildfire, Engage Sciences, Hootsuite, Falcon and Oracle.I have worked with clients (globally and locally) across a range of sectors such as Beauty, Travel, Food & Drink, Alcoholic Beverages and Technology. Having come previously from a client background, I know what it is like to sit in the client’s seat and this helps me to understand client needs and expectations. I relish the opportunity to work on the front line with our clients and see them reap the rewards. Overall, my role involves everything from copywriting, moderation to measurement and reporting across an ever changing landscape of digital platforms. Show less
  • Deep Sea World
    Sales & Marketing Executive At Deep Sea World
    Deep Sea World Apr 2011 - Apr 2013
    Edinburgh, United Kingdom
    Previously, Sales & Marketing Executive at Deep Sea World. This role involved all aspects of the marketing mix. I developed, managed and implemented robust marketing campaigns, following the full life cycle from brief creation to monitoring appropriate delivery of plans.I was in-charge of all the marketing channels including the creation of partnerships with national companies; responsible for outdoor, radio, TV, digital; PR; trade sales; design and production of marketing materials. My… Show more Previously, Sales & Marketing Executive at Deep Sea World. This role involved all aspects of the marketing mix. I developed, managed and implemented robust marketing campaigns, following the full life cycle from brief creation to monitoring appropriate delivery of plans.I was in-charge of all the marketing channels including the creation of partnerships with national companies; responsible for outdoor, radio, TV, digital; PR; trade sales; design and production of marketing materials. My focus was also to ensure that Deep Sea World reached and exceeded targets and goals and increased revenue and visitors numbers year on year. To help reach these goals, I developed new and exciting products for the target market. Additionally, I was responsible for the creation and management of the annual marketing plan and budget. I am confident working in a fast paced, fluctuating environment and have a high level of organisational skills with ability to prioritise a number of projects ensuring deadlines were met. Show less
  • Scotherbs
    Sales & Marketing Assistant
    Scotherbs Apr 2010 - Apr 2011
    Dundee, United Kingdom
  • Jupiter Play
    Marketing Researcher
    Jupiter Play Oct 2009 - Apr 2010
    Edinburgh, United Kingdom

Aisling Johnston Skills

Tourism Direct Marketing Marketing Management Social Media B2b Online Marketing Brand Development Digital Strategy Budgetary Control Account Management Sales Trade Shows Market Planning Business Development Market Research Partnership Marketing Competitive Analysis Negotiation Destination Marketing Digital Marketing Advertising Lead Generation Advertising Management Strategy B2b Marketing Strategy Hotels Business Planning Online Advertising Operations Management Marketing New Business Development Event Marketing Strategy Hospitality Event Management Customer Service Marketing Event Planning Social Media Marketing Email Marketing Online Advert Management Business Strategy Public Relations Marketing Communications Marketing Strategy Brand Management Copywriting Sales Analysis Crm Sponsorship

Aisling Johnston Education Details

Frequently Asked Questions about Aisling Johnston

What company does Aisling Johnston work for?

Aisling Johnston works for Musselburgh Racecourse

What is Aisling Johnston's role at the current company?

Aisling Johnston's current role is Responsible for award-winning campaigns that drive connections, growth and loyalty at Musselburgh Racecourse | Delivering unrivalled and sensational experience to every visitor, creating memories that last a lifetime..

What is Aisling Johnston's email address?

Aisling Johnston's email address is ai****@****lbi.com

What schools did Aisling Johnston attend?

Aisling Johnston attended University Of St Andrews, National University Of Ireland, Galway, St Josephs.

What are some of Aisling Johnston's interests?

Aisling Johnston has interest in Animal Welfare, Horse Riding, Running And Hiking, Gaa.

What skills is Aisling Johnston known for?

Aisling Johnston has skills like Tourism, Direct Marketing, Marketing Management, Social Media, B2b, Online Marketing, Brand Development, Digital Strategy, Budgetary Control, Account Management, Sales, Trade Shows.

Who are Aisling Johnston's colleagues?

Aisling Johnston's colleagues are Jane Walker, Ewan Eaton, Barry Ross, Persia Bhatia, Philip Duncan, Andrew Ross, Sarah Montgomery.

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