Aisling O'Keeffe Email & Phone Number

Ireland

Responsible for Global Paid Social strategy and management, as well as overseeing Organic Social and Affiliate Marketing strategies.

Manage Paid Social strategy, implementation and reporting across the EU, UK and US. In this role, I am responsible for paid social management from end to end including design concepts, campaign strategy, budget allocation, performance optimisation and more.I have significant experience across multiple social platforms including Facebook, Instagram, LinkedIn, Pinterest, Snapchat & TikTok. I have developed strong relationships with account managers across each of these platforms which keeps me up to date on the latest platform product launches and updates.I work closely with the wider team to ensure strategy is aligned across all digital activity including email marketing and PPC.

Dublin, Leinster, Ireland

Joined the team in the midst of the transition of the Fitbit business from the UK to Dublin. I was responsible for the paid social performance strategy, management, optimization and reporting for the Fitbit EMEA account. This account covered strategy and management across Facebook, Instagram, Pinterest and Twitter for multiple markets.I also managed social media planning and buying for other Irish based clients such as BMW and Mini, and others. I assisted with audience insights and social media strategy for clients and new pitches across the agency.

Dublin, Leinster, Ireland

I worked with internal sales to establish and execute successful marketing measurement studies to help clients better understand the incremental impact of their advertising campaigns.The day to day role involved consistently monitoring performance campaigns and identifying opportunities to optimize and improve internal processes and workflows, with a focus on efficiency.Within my team, I acted as a point of contact for advertising partners and proactively handle communication during all phases of an active study lifecycle.Additionally, I acted as a specialist for one of our internal measurement tools, keeping up to date of system updates, ensuring documentation is in line with processes, and reporting and handling any bugs or issues.I worked with internal teams globally to establish best practices and procedures, and work across channels internally to ensure consistency and sharing of learning between teams.

County Cork, Ireland

Began in an SEO and Marketing based role in October 2017. My position primarily involved SEO using Google AdWords, Trends and Moz.Other day to day task included copywriting, creating relevant content for the site blog and organic social media creation. I also assisted with ad hoc projects for the website and for the Search Engine Marketing team, as required by the business.

Cork, Munster, Ireland

- Throughout the course of my internship I have gained invaluable experience across a range of different areas. I have assisted in social media management and content creation for key clients, as well as analytics using Google Analytics and reporting on social media activity. - I have been involved in several different projects assisting in tasks such as market research, event planning and organising, SEO, database management, creative writing and lead generation. - This internship gave me the opportunity to work within a small, close knit team and collaborate on a dynamic range of projects.

Cork, Munster, Ireland

- The primary responsibility of this role was to focus on the international aspects of dictation.- The main tasks involved in this role on a day to day basis were identifying potential issues with localization across all data under testing and improving accuracy of data.- This role was a fixed short term contract which gave excellent experience in working in an office environment, achieving daily targets and taking my own initiative to get tasks done.

Cork, Munster, Ireland

- Trained as a customer service associate, which involved handling customer issues for the retail sector via phone, online chat and email. - Progressed to the Executive Customer Relations team to deal with more sensitive customer issues which involved deep diving into customer issues and finding resolutions quickly.

Tutoring Masters students in Visio essential skills with particular attention to Use Case and Data Flow Diagrams.Tutoring 4th year Commerce students in basic HTML and CSS.Tutoring Msc Ebus students in Microsoft Access Databases and an understanding of SQL developer to an intermediate querying level.

- Tutored multiple student groups in both beginners and advanced Microsoft Excel skills, in Microsoft Visio essential skills with particular attention to Use Case, Data Flow Diagrams, as well as SQL to an intermediate level. - Tutored final year Commerce students in basic HTML, CSS, JavaScript and PHP in order to develop skills to create a functional website with login and add/edit/delete functionality. - All sessions involved recap sessions, new material and test exercises.

Smithfield, Rhode Island

Worked on various different development tasks such as a Geocode program for client addresses using C# in Visual Studio and SQL etc. Also gained great first hand experience working through Agile Methodology and completing analytical tasks for small projects.

Msc Food Marketing, First Class Honours (1H1)

This course covered a range of topics including Quantitative and Qualitative Techniques and Analysis, Advanced Consumer Behaviour.

Business Information Systems, Second Class Honours Grade One (2H1)

Topics studied included MIS Techniques, Android & Web Development, Accounting, Marketing, Statistics, Economics and Technology & Internet.

Education record

Activities and Societies: Amnest International, Green SchoolsSubjects studied at leaving cert level: •Irish •English •Maths •Business.