● Successful deployments of global tech initiatives: collaborated with key Business and IT stakeholders to ensure on-time delivery of tech products and projects, driving business adoption and maximizing benefits.● Supported Nestle businesses with crafting strong global and local business cases for tech investment: through analysis and research, internal knowledge as well as Finance and Portfolio planning helped to secure global funding and IT resources to start a variety of important business pilots and digital innovation launches. ● Strongly contributed to successful management of IT portfolio for Marketing, Sales and eBusiness: acted as a widely connected, deeply knowledgeable internal consultant for businesses on IT Products and Processes, utilizing visibility of global products roadmaps as well as global standards and procedures to define projects, involve relevant stakeholders and plan budgets and resources for successful delivery and benefits follow-up.● Enhanced operational support: by fostering strong relationships with global tech product teams and global and local markets, improved IT operations support and increased internal stakeholders’ satisfaction to the highest ratings ever. ● Co-designed and simplified multiple IT processes to improve internal and external Teams efficiencies as well as facilitate better decision-making at the leadership level.

• Drove the acceleration of Digital Transformation for major Dairy brands (MILO, NIDO, Nesquik, Carnation) across the globe.• Contributed to the foundations of Data-Driven Ecosystem strategy that would help to activate consumer data to deliver personalized experiences and leverage best-in-class content.• Championed Best Practices: led the creation and implementation of digital marketing best practices, maximizing the impact of digital efforts.• Forged Strategic Partnerships: Managed and nurtured important working relationships with digital agencies and partners, ensuring seamless collaboration for successful website support and campaigns creation as well as execution.

• Successfully achieved business targets as well as key marketing KPIs through focused creation and well-planned execution of high-impact digital marketing strategies for 10+ Nestle brands in the Baltics; acted as digital capabilities coach, fostering a culture of digital excellence within the organization. • Highly efficient collaboration with diverse stakeholder teams (marketing, sales, IT, customer service, etc), strategically prioritizing ad-hoc tasks to ensure the timely delivery of multiple projects to reach business targets related to digital and eCommerce.• Carried out the development and re-launch of 6 high impact branded websites, coordinating all projects from partner selection to project timeline coordination, UX, content, communication campaigns and launch.• Co-engineered digital consumer journey and data strategy for Nescafe Dolce Gusto entry to the Baltics market that led to one of the most successful launch campaigns in the company. • Acted as GDPR champion leading the regional project to ensure Baltics businesses are fully ready to comply with the new regulations following legally enforced timeline.

• Developed and executed online and offline marketing strategies resulting in boosted lead generation by 40% • Coordinated successful monthly digital marketing campaigns, including email, SEO, paid ads and social media, to drive brand awareness, customer engagement and sales• Oversaw the complete lifecycle of the brand website, from strategy development to ongoing maintenance and optimization, including content creation, SEO, analytics, and UX enhancements.

• Developed targeted digital marketing strategies for niche jewelry, apparel, and fashion brands. • Crafted online and offline copy and visuals to elevate brand identity and drive sales. • Successfully managed brands social media accounts, generating engagement increase by 75-120%

- Develop and distribute weekly marketing content through blogs, social media channels and email to raise brand profile and increase customer acquisition, - Develop and execute longer term strategic prospecting and sales campaigns through all channels in line with company's business development goals,- Maintain standardized post-transaction customer mailings,- Manage print advertising campaigns,- Manage marketing budget,- Maintain website content,- Develop and execute ongoing SEO campaigns.

- Manage and coordinate all marketing, advertising and public relations activities,- Acquire new clients and maintain existing relationships,- Analysis of customer research, current market conditions and competitor information,- Develop and implement marketing plans and projects for the company's products and services,- Monitor, review and report on all marketing activity and results,- Oversee the layout and content of SABBS online magazine; edit and write articles

- implement the social media strategy,- create engaging and compelling online content in connection with the promotion, planning, development and sale of the product, - manage social media campaigns and day-to-day activities, Blogger outreach program

- executing communication with the media, - developing and maintaining media data bases, - assisting the team in daily client servicing, - media monitoring and written communication collateral

- co-ordination of ongoing, intensive creative projects - management of the team ensuring smooth work- maintaining agreed performance levels for all customers - keeping up to date with photography and studio news on FB fan page- handling client queries and troubleshooting on a daily basis