- Planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. -Plan and execute all SEO activities-Maintaining our social media presence across all digital channels. -Measuring and reporting on the performance of all digital marketing campaigns.-Identifies trends and insights, and optimizes spend and performance based on the insights.

-Suggest and implement improvements in areas like SEO, social media, email marketing, and website design.-Discover the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy.-Improve business site’s Google ranking by adding new keywords, analyzing and optimizing web pages.

Strategic planning of SE and SM campaignsExecuting campaigns on different platformsAnalysing results and optimizing campaigns

Experienced in offering comprehensive training programs tailored to fresher students, equipping them with foundational knowledge and practical expertise in digital marketing strategies.

- Experienced with setting up and running marketing campaigns on Facebook, Instagram, LinkedIn, YouTube and web campaigns within budget and scope of online objectives.- Managed and coordinated a team of 7 marketing professionals to ensure the success of campaigns.- Creating effective SMM strategies to create a brand awareness in different social media channels.- Presenting social media campaigns to senior managers and clients.- Grow and optimize marketing campaigns through ongoing testing of keywords, ad copy, landing page recommendations, bid strategies, ad extensions, geo-targeting, etc.- Day-to-day management of paid campaigns.- Evaluated client websites for mobile performance.- Working with the production department to implement tracking codes on web pages/landing pages.- Analyze metrics and campaigns to make suggestions for the optimization of campaign elements.- Keep up-to-date with the latest Digital Marketing Technology Tools and platforms.- Manage social media content calendar across multiple platforms and ensure that content is released on time.- Managing online discussions and responding to genuine user comments. - Monitored & analyzed the performance of the campaigns and responsible for the generation of weekly, monthly, and quarterly reports.- Develop both short-term and long-term digital campaigns and content plans.