Managing Lahore region with 30 distributors comprising of 6 Zones and a field force of 32 peopleResponsible for driving Primary (net sales) and in market sales (secondary) volume through distributors and team.Responsible for preparing quarterly/annual business plan along with budgets for the region in line with national strategyResponsible for managing Key accounts in the region (Local Modern Trades), including visibility and rental agreements ensuring the in store opportunities are aptly capitalized in line with trade marketing strategyPlan and execute visibility drives in the region by utilizing merchandisers and Territory sales officers/executives.Training and development of direct team and distribution team through on the job coaching.Team leadership: ensuring optimal motivation level and skill development of the team.Plan and execute coverage strategy for the region keeping in view the requirement of different channels so as to optimize the in-market resources’ workingPlan and implement distribution strategies in line with national strategy keeping in view the geographical demographics and focus brand (merging and adding of new distributors)Coordinating with different departments for smooth processing of day to day tasks (supply chain, finance etc.)Ensuring distributors motivational for growth targets of their respective boundaryAnalyze sales data on daily basis and take corrective actions as and when required.Ensuring optimal utilization of annual assigned budget (DAP, Local Modern Trade, etc.).Ensuring adherence to compliance policies and practices.Implementation of sales automation software at distributors – Including capability building of distributors and team.

Key responsibilities•Manage one of the largest regions in Pakistan comprising of four areas, having 19 distributors and a field force of 54 people•Responsible for Managing Sales Volume, Field force, Distribution handling, Trade marketing activities in the region and communication•Responsible for planning strategic and tactical trade programs and strategies for the region (Planning and Execution)•Ensure that the sales/marketing strategy and plans are executed and put into practice to achieve commercial and distribution goals for the region while adhering to all corporate strategies •Define channel management strategies and plans in alignment with overall business strategy, analyzes any deviations from the plans and take corrective actions•Team Leadership; ensuring optimal motivation level and skill set development of the team•Prepare and control the budgets to ensure maximum cost effectiveness•Plan and ensure effective brand communication within the region•Implementation of communication model for efficient utilization of resources•Planning and executing in market budget spent for permanent visibility

I look after central Unit at Pepsi Lahore

Looking after sales team and distributors located in North region of Pakistan

I looked after planning and execution of trade marketing activities in South region.Managing Key accounts in Karachi was also part of my job description.

Looked after the sales and distributors located in Karachi

Internee in corporate sales department