Volunteer as a mentor to business founders through the Enterprise Center of Johnson County's GMS program. GMS is modeled after the highly successful MIT mentor program, VMS, and pairs teams of seasoned mentors with growth-stage business founders seeking to scale their company.

I led the global marketing strategy for BARBRI law school and bar exam prep courses, the company’s largest and most profitable product lines. My team redefined the BARBRI brand, the value proposition, and all marketing communications to elevate our emotional connection with our audience while honoring our heritage and premium position. Throughout my tenure, my team conceived and developed full lifecycle nurturing strategies and solutions to create raving brand advocates. Additionally, I led the marketing team, strategy, and all communications for the AdaptiBar and Critical Pass bar prep supplement product lines.Through continuous, incremental improvement, my lean marketing team overhauled the web presence for multiple brands, the company’s CRM and marketing system, and the overall digital marketing and demand generation strategy including content creation, SEO, SEM, paid and organic social and email covering the U.S., Canada, U.K, Latin America, South America, Australia, and Asia.

Led product management & development team that conceptualizes and executes the delivery of internal and 3rd party mobile advertising and analytics solutions by providing and focusing on relevancy, engagement & reach.

Managed executive staff operations for the consumer business unit, an organization consisting of approximately 13,000 employees contributing to over $22B in revenue (2011) - Led strategic planning process for business unit resulting in integrated, holistic goals, objectives and focus areas - Developed action plan to communicate and review ongoing results in forums including, but not limited to, SVP / VP planning and strategy sessions, operations reviews, all employee meetings, employee roundtables and lead team staff meetings - Led effort to create scorecard used to quantitatively measure results and key performance indicators- Key role in special projects such as organizational structure modifications and integration of the Virgin Mobile business after the company acquisition- Partnered with investor relations and corporate communications on earnings and opportunities to relay consumer strategy and results to financial investor and industry analyst communities

Led team creating the overarching customer lifecycle strategy to retain, satisfy and grow existing Sprint consumers- Developed overarching customer messaging framework and contact strategy based on consumers’ wireless needs and brand positioning / brand promise- Provided leadership and direction for new products, offerings and innovative messaging vehicles - Utilized critical insights to develop targeted and relevant 1:1 customer communication and relationships- Results: Statistically improved Customer Satisfaction Index, metric measuring loyalty, year over year, and saved the company approximately $55M in 5 months (2010) through specialized, 1:1 usage treatment programs

Designed marketing and promotion strategy to drive key company metrics: Purchase consideration, gross adds, prime mix, ARPU and data attachment - Built cross-functional relationships to drive plans, data and device pricing to align with marketing strategies- Led communications teams to distribute written communication and deploy training to front line employees regarding national messaging and advertisingLed national acquisition teams focused on Sprint network messaging & NFL sponsorship- Results: Network messaged markets outgained and held significant lead in Brand Health Metrics, maintained better voluntary churn rate, saw greater improvement in port out ratio and increased % of units under contract than non-messaged markets- Results: NFL fans increased purchase consideration, higher unaided awareness and virtually every Sprint Advanced Services capabilities attribute rated significantly higher among NFL Fans vs. Non-Fans- Received Excellence Award for “Delivering Results”

Drove direct marketing strategy to acquire high tech consumers- Developed overarching marketing strategy and led individual campaign executions including target definition, message & offer development, test / control scenarios to enhance insight and relevancy and results / reporting

Analyzed and optimized digital marketing efforts- Optimized website SEO for key relevant phrases. Created digital ecosystem including Facebook fan page, Twitter account,YouTube channel, photo repository and email newsletter – each automatically interacting and feeding where applicable to provide client low ongoing maintenance- At end of 6 week period, jumped to 1st or 2nd search position for several key words / phrases, tripled the number of Facebook “likes” through online Facebook advertisements and contests and doubled unique website visitors

Client: Hill's Pet Nutrition (Subsidiary of Colgate-Palmolive Company) Partnered with clients to clearly define overarching objectives and strategies. Created and managed marketing programs to deliver on the objectives and strategies- Collaborated with multiple partner agencies to develop all aspects of the applicable campaign / program- Articulated ideas and programs to my clients, clients’ customers and led advisory councils- Determined target audience, segmentation and marketing tactics - Defined business requirements and rules for internal and contracted database and web developers, call center and fulfillment groups- Managed vendors: Lettershop, digital printers, offset printers, mail houses, USPS, list vendors- Results: Led team and grew the company’s largest account 50% between 2003 and 2005. - Employee of the Quarter & Employee of the Year

Michelin, Butler Manufacturing, American Express Incentive Services and Fortis accounts

Developed U.S HQ's first marketing department managing all aspects of marketing, sales support and fulfillment - Directed agency or personally designed literature, advertising, all marketing collateral, logos and packaging- Researched, negotiated and purchased print media - Executed trade shows and events- Supervised fulfillment personnel: Developed and implemented inventory tracking procedures- Results: Successfully developed consistent brand guidelines, a dynamic website for contractors and sales reps to access all necessary sales and specification materials, drove increased leads with media placement, events, tradeshows, a telemarketing program and launched a new product line during my tenure