Aivy Duong Email & Phone Number

San Francisco, California, Us

San Juan, Pr

BOLD designs, creates, and markets tools that help people find jobs, and help companies find and hire the best candidates. With multiple online destinations providing successful and effective products and services such as resume builders, cover letter builders, and job search features.• Managing ecommerce roadmap, focusing on the prioritization and testing of new business models, pricing, alternative payment methods, and checkout optimizations to increase subscriptions • Leading project execution, A/B testing, UI/UX wireframing, and defining product and new feature roll-out strategies to improve metrics such as CVR, cancellation rate, and chargeback rate• Driving the planning, scoping, and prioritization of A/B tests resulting in 4x growth in revenue• Executing roadmap and revenue reporting to ensure initiatives are moving the needle with KPI goals• Collaborating with partners across Analytics and Product to determine and track the right metrics, setting targets and sharing performance updates with stakeholders

San Juan, Pr

• Executed the roadmap including establishing requirements and managing backlog of new ideas, features, and larger initiatives such as alternative business models and new payment methods• Managed, monitored, and analyzed A/B tests to gain insights and roll-out of new features• Leveraging data and customer insights to identify growth opportunities to increase conversions and retention rates in our product, making business cases for new features and driving execution• Collaborated with engineering, design, analytics, customer support, finance and legal teams to ensure alignment on roadmap and prioritization• Defined user stories, identified edge cases, and worked with Engineering and Design to provide optimal experiences for key markets

Caseology® is an established e-commerce leader in providing top of the line accessories for leading global smartphones. The brand has served over six million customers and peaked as a top 5 private-label brand on Amazon with products sold in over fifteen countries. • Orchestrated the successful execution of product launches, synchronizing launch calendars, presentations, timelines and documentation with cross-functional stakeholders• Developed the vision and articulated the short and long-term strategy for product, design, and engineering teams, ensuring alignment with the product roadmap for the larger organization• Leveraged A/B testing and personalization platforms to build targeted and tailored shopping experiences based on user data and segmentation strategy• Drove outcome-focus execution by working closely with designers, software engineers, project managers, and consultants to execute on product initiatives leveraging Agile methodology• Monitored customer engagement and feedback, as well as the competitive landscape, to identify opportunities to better serve customer experiences on product and e-commerce channels • Defined, monitored and measured product metrics and KPIs, incorporated learnings into product definition and development process

• Created go-to-market plans, translated technical details and features into stories that resonate with customers and differentiate Caseology products in the market• Supported the launch of new products to sales, marketing, and support teams, including defining the benefits and producing all collateral needed to support the launch• Crafted standardized product materials, including appealing presentations, case studies, ad campaigns, email campaigns, product videos, website copy, and press releases• Researched industry trends, features, and competitive landscape to develop and pitch recommendations for the product roadmap and go-to-market strategy• Worked cross-functionally with product, sales, and marketing team to define target user personas in vertical markets and developed content and messaging to reach them• Leveraged qualitative feedback and quantitative data to champion specific customer needs and pain-points to drive product improvements

Boston, Ma, Us

Workbridge Associates, a Motion Recruitment Partners Company is a nationwide technology recruiting firm. The company helps businesses with challenging technology needs locate the talented IT professionals they need to move their businesses forward.• Managed full-cycle recruiting process, sourcing and building relationships with candidates, creating positive interview experiences, and managing the offer process• Achieved 12 candidate placements by managing client goals and communicating expectations, including hiring processes, technical needs, cultural fit, and interview preparation• Developed creative recruiting strategies and proactively built a robust pipeline of diverse technical talent through research, social media, cold calls, referral generation, events, and sourcing campaigns• Partnered closely with hiring managers and senior recruiters to proactively understand current talent needs, organization strategy, and anticipate future hiring demands• Evaluated and managed a high volume of inbound applications, efficiently pitching the top candidates to the hiring team• Maintained a high level of industry awareness, understanding the startup and tech landscape to keep tabs on emerging and transitioning businesses, industry news, and competitive analysis