• Coordinate with a wide network of content creators, influencers, industry leaders and partners who align with campaign and client objectives• Lead the development of a cohesive, buzz-worthy influencer marketing strategy that leads to increased awareness and conversion for key products• Identify and manage Micro to Celebrity-level influencers to create engaging content that authentically represents a brand/its products• Monitor top social media trends, strategies and audience sentiment to provide industry insights for client partners• Be a thought leader that generates strategic ideas for amplification and activations across all existing social platforms (Instagram, TikTok, Pinterest, etc.)• Collaborate with team members to create and pitch content opportunities around new products, seasonal and evergreen moments• Responsible for reporting on campaign KPIs, measuring against benchmarks like CTR and engagement• Foster and maintain relationships with influencers/content creators, and their management, to ensure deliverables are being met in a timely manner• Ideate, draft, and review creative briefs to depict correct messaging that meets every campaign's objective• Work cross-functionally with brands' social and marketing teams to ensure influencers/content creators are being invited, gifted, etc to key events and product launches

- Maintain a favorable public image using innovative communication strategy- Execute the preparation and distribution of press materials such as news releases and press kits- Create and implement the organization's communication plan- Monitor press coverage in print, digital, and broadcast media- Produce seasonal marketing campaigns and develop performance reports to measure effectiveness - Manage the PR and marketing department's allocated budget and expenses- Craft and edit pitches for effective communication- Identify trends that may influence media strategy Initiate successful influencer program that increased engagement and clicks by 200%

- Developed a social media strategy plan to increase the company's following- Align and managed all social media accounts to demonstrate a cohesive brand image- Directed the organization's summer campaign for Miami Swim Week 2017, including a runway show produced by Planet Fashion TV and an influencer/brand partnership- Confer with design team to prepare creative social content and promotional materials- Secured media placements such as interviews and speaking engagements- Delivered brand awareness and growth in chosen markets according to KPI analysis reports

- Contributed pitch and story telling ideas to PR director- Assist in writing and development of press materials- Generated targeted media lists using Cision software- Evaluated client press coverage opportunities- Organized press clips for up to six clients- Created monthly editorial calendars based on media kits and pitch deadlines

- Specialized in the creative production of fashion shows for clients such as JCPenney- Worked closely with founder to envision and coordinate client events to every detail- Drafted press releases for upcoming events and identified potential event opportunities for the future- Responsible for booking venues, caterers, models, etc. and confirm all details for successful execution of event- Networking with key stakeholders to establish a positive reputation for the company- Served as a team leader by organizing duties among other interns to meet deadlines