Growth & Development Manager | Expanding Biorepository ServicesCurrently working at Genecell International, leading growth and development initiatives focused on expanding our service offerings, including biorepository services. My role involves identifying new opportunities to enhance the company's capabilities in areas such as storage solutions for biological samples, supporting drug discovery, vaccine development, and catering to startups in the biotech space. Passionate about driving innovation and building strategic partnerships in the Miami region and beyond.

January 2010 - PRESENTPlayed a key role from the company’s inception, leading its multichannel marketing efforts and overseeing the creation of various communication materials such as websites, brochures and social media. Additionally, directed the development of marketing strategies, meticulously analyzing market dynamics and monitoring campaign performance to maximize return on investment (ROI). Marketing Director (Sep 2017 - Dec 2022)- Directed multichannel marketing efforts, including website, brochures, email marketing, and social media developing. Grew 3x omnichannel marketing and obtained 40% higher ROI. - Conducted market research and analyzed consumer behavior, to identify opportunities such as pricing and promotional updates to improve the company's commercial positioning.- Collaborated with senior management and stakeholders on international expansion, successfully launching branches in Dominican Republic, Colombia, Venezuela, and others. - Provided crucial support to international distributors, overseeing marketing and sales strategies and projects.- Coordinated between Marketing and Sales departments to ensure aligned communication, strategy, and execution with company goals. Projects were completed 20% faster after successful implementation of better processes. - Worked with higher management successfully launching 3 new services, expanding the company's sales revenue x3.Marketing Manager (Jan 2010 - Sep 2017)- Directed development of marketing strategies and communication plans, analyzing market dynamics. - Responsible for the creation of all marketing collateral. - Provided support to the sales team, conducting training sessions about the services and products offered by the company. -Implemented the usage of a new CRM platform increasing sales by 25%. - Coordinated online and Social Media marketing, creating innovative promotional content.

Assisted the creative department and graphic design with market research.Collaborated in marketing reserach and new campaigns inspirational proposals.

Company LaunchWorked closely with the management department in expanding the company service nationwide, aiming to become the pioneer and number one company in the collection and storage of umbilical cord blood in the country.Company Growth Expansion Coordinated the international expansion into countries such as the Dominican Republic, Colombia, Panama, Mexico, among others. Played a pivotal role in identifying and training international distributor teams, ensuring each new branch received comprehensive training to seamlessly launch and deliver company services.Marketing Development Coordination of advertising materials to promote the storage services of umbilical cord-derived stem cells through leading advertising agencies in the country.Event Coordination Plan and execute company events and marketing initiatives to promote company service, educating our target clientele through educational exhibits.Strategic Public Affairs and CommunicationsStrategically planned and coordinated public affairs and communications efforts, encompassing public relations and community outreach.Customer RelationsSupport the sales department with the implementation of customer satisfaction and service experience controls.