 Web site content creation, management and editing SEO/SEM Activities Keyword Analysis Content creation & writing articles, press release on ATC Online Blog Management of company social media accounts Working in tandem with creative services teams and designers to enhance the look and feel of company website Creation and publication of periodic white paper articles on company website

 Web site content creation, management and editing Researching case studies/white papers and devising solutions for optimizing business  Constant monitoring of website articles and weeding out plagiarized content  Working in tandem with creative services teams and designers to enhance the look and feel of company website Creation and publication of periodic white paper articles on company website

 Was instrumental in the inception, concept design, project planning, marketing & execution of the restaurant Adept at managing personnel from all departments Helped in getting the restaurant 4 star rated at various Food & Beverage Websites (BURRP) within the first quarter of the launch Aggressively and creatively pursued marketing initiatives to generate business carve a niche for the restaurant  Coordinating creation of Advertising campaigns using vehicles such as artwork, Internet, Local FM Radio Stations, College Fests and contests within specific Time Frames and Shoe String budget. Researching customer Feedback and analysis for planning promotional campaigns  Organizing special events, entertainment, competitions and charity to promote goodwill and favourable publicity for the restaurant Real-time analysis of customer/Diner Feedback on food, service, Ambience and Value for Money and future preferences to proactively surpass total customer experience. Researching potential demand and market characteristics for new F&B Preferences and collecting and analysing data and other statistical information.  Initiating and executing market research to identify market opportunities for new and existing trends in Fine Dine F&B Industry. Advising on all elements of marketing such as pricing, advertising and sales promotion and supply chain management Supporting business growth and development through the preparation and execution of marketing goals. Discussing current trends with staff and observing systems at all levels of Hospitality Industry to incorporate a satisfying TCE Implementation of recommendations, issuing revised instructions to Management & Staff. Documentation of procedure manuals, and drafting other documentation & periodic reviewing of operating procedures and standards Engaging employees vide performance appraisals, escalation management and feedback

 Reports and Analysis on the feedback/survey provided by external account managers, Directors, Engineers on HP products and services for APJ region. These reports are prepared for number of global accounts for that particular fiscal year and the same are 255 for FY10. These reports, based on partner feedback were used by HP Management to arrive at a ‘how to do business’ plan for the next fiscal Identification, Investigation & Analysis of the health of key HP Accounts based on customer survey, feedback, personal interviews; Brainstorming on remedial steps to improve Total Customer Experience based on the said analysis Preparation and developing specifications of the Key Account Score sheet to periodically monitor the Total Customer Experience  Adhoc analysis – cross team projects Maintenance of internal share-point containing account business volume, voice of customer, remedial measures to improve business et al. Creation and maintenance of process documentation. Training (process) if any for new members by creating training documentation and conducting formal training classes. Preparing and recommending proposals to revise methods and procedures, New Process Flow Chart, redefine job functions and help resolve organizational problems  Supporting business growth and development through the preparation and execution of marketing objectives, policies and procedures.  Lead a team of 20 Analysts and was responsible for maintaining SLAs, day to day operations, escalation management and annual performance appraisals.

 In this role I was responsible for the implementation and support of Marketing Resource Management philosophy for EMEA region. Hence, ensuring optimum utilization and returns on marketing investment Quality assurance of the data entered in MRM System by creating and implementing a error free system. Training EMEA MRM users on MRM tool by creating training documentation and conducting formal training classes Ensure input of all MRM data for the quarter based on information provided by the business Provide monthly MRM reports to Program Owners Cover where the program stands with regard to budgets, program, campaign, committed dollars, etc Provide monthly or semi-monthly reports to Program and Campaign Owners regarding expenses Provide expense management services by identifying and evaluating inefficiencies and recommending solutions. (i.e. committed costs – both linked and non-linked, has the money been spent or not, accruals, etc.) Wore a dual hat of ARIBA SMARTBUY Procurement Lead/SME to help HP Management in regularizing all purchases related to marketing activities. Lead the Project by acting as a central point of contact and source of information, providing guidance & assistance to the HP marketing committee in SMARTBUY Piloted and transitioned the End to End data management and analysis for WW and Americas HP Software Business Group in the MRM system by developing project plans, cost analysis and resource management. Created training manuals for SMARTBUY with end to end documentation and conducted training sessions to bring employees up to date on the process Participated in and conducted User Acceptance Testing on different versions of the MRM Application from initial launch till acceptance of the application across all regions. Transitioned the TSG MRM PO Monitoring Report successfully, which is used by global MRM community to track marketing PO’s linkage with MRM Recognized by HP Management MRM project implementation and support

 Innate understanding and hands on experience of HP internal procurement tool SmartBuy Assisting HP Management and employees use SmartBuy to place orders necessary to run their business Troubleshooting to ensure the correctness of order billing to the respective cost location Developing Functional Specifications such as the Standard Operating Procedures, Business Process Manual, Operation Manual & Service Level Agreement (SLA). Monitoring the overall functioning of processes, Formulating and documenting business Requirements, identifying improvement areas and implementing adequate measures to maximise customer satisfaction level. Generating reports for the purpose of monitoring performance of agents based on their Key Learning Areas as well as for the team performance. Process Trainer for all SmartBuy entities – complete knowledge of region specific process by creating training documentation and conducting formal training classes. Bronze Award recipient in May 2005 for continuously meeting SLAs

 Mapping client’s requirements and coordinating in developing, implementing and transitioning processes in line with the guidelines specified by the client. Hands on experience on SAP and SWAN financial tools for in Accounts Payable  Preparing Standard Operating Procedures, Business Process Manual, Operation Manual & Service Level Agreement (SLA). Monitoring the overall functioning of processes, identifying improvement areas and implementing adequate measures to maximise customer satisfaction level. Contact for ISO audit for all the internal and external audits for ISO certification of the process for UK & Ireland Generating reports for the purpose of monitoring performance of agents based on their Key Learning Areas as well as for the team performance. Acting Team Lead in the absence of the Team Lead Process Trainer for all Accounts Payable entities – complete knowledge of region specific process Successfully completed Six Sigma Green Belt Certification Examination SME, representative and contact for the Bangalore center for a BLACK BELT project at global level Conducting process training for other BPDO centers on the process by creating training documentation and conducting formal training classes.

 Processing orders of customers through catalogue shopping for the UK region. Up selling extended warranty and insurance for electronics, jewelry and high value home products  Handling queries from customers regarding orders. Resolving complaints and escalations that may have come from the customers. Mentoring new employees and conducting process training sessions

 Design and coding of Barcodes in use with India Post These barcodes are used for providing a unique identification based on point of origin, weight and destination to letters, parcels and packages dispatched using the SPEEDPOST service of India Post. Overseeing production and distribution of Barcodes to various Circles of India Post across the nation Creation of Payroll Management System for the employer on RDBMS Platform Creation of an automatic billing and mailer application for the employer to keep track of bills, follow-ups on payments and reminders Ad hoc reporting on production, dispatch and distribution