Aiza Umar Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

 Managed the digital media marketing account for Rogers Account lead on Fido and Chatr Wireless for all their digital media planning and execution on SEM, social media platforms, and digital display  Collaborated with the client to define objectives and uncover business opportunities in the consumer journey from consideration to preference to conversion Partnered with the client’s creative agencies and digital platform partners including Google, Facebook, Twitter and Snapchat to successfully plan and execute campaigns  Developed digital media marketing plans, set goals, monitored performance, and optimized strategy to maximize acquisitions Implemented performance marketing to ensure maximum ROI on media dollars Regular platform and campaign wise performance reporting with recommendations for optimizations

Pakistan

 Account and project management in digital and conventional marketing for the clients in assigned portfolio Handled internal & external communication campaigns Understood the personality and objectives for each unique brand to deliver customized solutions by devising digital strategies for owned (Facebook, Twitter, YouTube, LINE, Instagram), paid and earned (native advertising, influencer management) platforms Identified and launched brands on new digital platforms (Instagram, LINE and YouTube) Ran key analytics on social and web platforms to measure effectiveness of brand performance against set KPIs  Managed a large team consisting of creative leads, social media executives and graphic designers to deliver campaigns  Executed multiple projects simultaneously by managing internal resources for successful delivery Partnered with production houses and digital influencers to create customized and impactful content Website and mobile applications development from defining scope of work to execution Extensive production experience for digital (Email, Video content, GIFs, social posts, web banners, apps) and conventional medium (OOH, Radio, Print, PIP, Scrolls, Broadcast) as per campaign requirementsKey Achievements Selected as the agency representative for the Pakistan Advertising Society (PAS) awards 2016 for the client portfolio; won two national awards for Best Campaign in Category of Telecom Services Provider and the category of Best in PR Received a national award by PAS for ‘Easypaisa Black Friday’ in the category of ‘Best in Digital’ in 2015  Nominated for a national award by PAS for ‘Telenor Youth Summit’ in the category of ‘Best in PR’ in 2014  Launch of a new digital product (Telenor Music) taken as a case study by Facebook as a benchmark for successful product launches Drove Telenor’s goal of being declared as the ‘Most Socially Devoted Brand on Facebook’ in Pakistan for December 2016 (source: Socialbakers Analytics)

Pakistan

 Oversaw the development and execution of consumer research studies with a focus on the technology industry  Analysed research data to filter complex ideas into highly interactive presentations with insights that were used to develop executable marketing plans for clients Major Projects include Tracker studies, Customer Satisfaction Surveys, Mystery Shopping, Advertisement Campaign Evaluation and developing Net Promoter Score Business development for the Consumer Insights and Technology Practice Group by meeting prospective clients and proposal building

Islamabad

 Developed and executed the digital communication strategy for the company Lead both internal and external communications Organized customized trainings for the clients from requirements gathering to proposal development all the way to implementation and collecting participants’ feedback  Ran biweekly networking events for potential leads as part of business development which lead to sales growth of the recruitment wing by 20%

Lead the outgoing exchange portfolio with 4 teams working under my supervision Recruited, selected and trained students from the Islamabad, Rawalpindi vicinity to go on international traineeships Carried out extensive promotional activity in NUST, FAST, BAHRIA, UCI to recruit students for the program

Pakistan

Served as Vice President of the Organizing Committee for National Strategic Conference 2010 for AIESEC in Pakistan. Was handling the portfolio for all communications and promotions.

Islamabad

Assisted senior manager taxation, human capital advisory in Account ManagementWorked with the Federal Board of Revenue and electronic file development of clients

Kuala Lumpur, Malaysia

 Ran the project development department for the project Developed and conducted workshops to create awareness in schools, colleges, nursing homes and various companies including McKinsey & Company  Assisted the Malaysian AIDS council in innovative solutions to spread awareness on the issues facing them

Islamabad, Pakistan

Lead a team of 5 to develop the clientele base for the AIESEC Exchange Program. I primarily targeted the development sector in Islamabad. Our tenure ended successfully with an addition of 2 new accounts in the AIESEC in Islamabad client base

Advanced Masters In Creativity & Marketing, Marketing, Creativity & Marketing

Bachelor'S Degree, Business Administration And Management, General

O-Levels,A-Levels, Sciences

Primary School, General