Growth Team Lead
CurrentGrowth hacking: Sales funnel optimization, increasing acquisition and retention rates through integrated marketing campaigns, lead generation (email campaigns, resourceful content, paid social media ads and more), built-in UI messaging (toast popups, banners, upselling dialogs), user personas for segmented targeting, referral programs, seasonal promotionsProduct marketing: Developing KPIs, branding guidelines and marketing strategies for new features, updates, and SaaS productsUI/UX: Web copywriting, UI designing, heat-mapping, wire-framing, A/B testing with Google Optimize, managing cross-functional teams of designers and engineers to create marketing landing pages, user feedback surveys and UI testingWeb copywriting: Website content, SEO optimization, keyword analysis, upselling dialogs, user walkthroughs, meta data, titles, homepage optimizationsEmail marketing: Email blasts to mailing list of over 2 million active users with open rates of up to 30%, email automation triggers, upselling campaigns, win-back campaigns, retention campaigns, seasonal content and newsletters, determining mailing lists with audience segmentation, A/B testing with subject lines and pre-headers, collaborating with designers and engineers to optimise email campaignsWorking with media agencies to create video ads, promos and UI designs
