Aj Mcdonald Email & Phone Number

Florham Park, New Jersey, Us

*Promotion from Senior Content Marketing Manager role at Conduent.

Florham Park, New Jersey, Us

*Promotion from Senior Writer role at Conduent.

Florham Park, New Jersey, Us

Longmont, Co, Us

*Promotion from Senior Brand Marketing Manager / GM role at Circle Graphics

Longmont, Co, Us

- Managed end-to-end business operations and strategy for Circle Graphic's CG Pro Prints brand. My role encompassed the entire professional photography business from product development, strategy and execution, to key account management and top-line growth. - Increased organic new user traffic for CG Pro Prints brand by 34% in first year using SEO best practices paired with an integrated “Show Up Strong” brand campaign that included direct-mail magazines, paid ads (digital CPC, print, podcast, radio), social media, email, and trade shows. - Increased total conversion rate by 23% YOY (15% mobile) with total site relaunch that streamlined customer flow using UX best practices, online A/B testing, and live focus groups.- Boosted AOV from $102 to $154 (50% YOY) while maintaining 62% variable profit margin by overseeing TAM research that led to better addressing current audiences and tapping into new markets with targeted lifestyle content & promos. - Managed 15-person team with diverse skills, such as design, data science, UX, web dev, email marketing, etc. Helped promote two team members by regularly highlighting their contributions. - Partnered with president, HR, and division heads to develop and complete first interstate launch of company-wide Circle Graphics brand and culture guide, providing consistency for customers and employees.

Durham, Nc, Us

*Promotion from Brand Engagement Manager role at Bandwidth.com– Increased Bandwidth’s Republic Wireless brand Facebook fans from 0 to over 125K, Google+ followers to over 54K, Twitter followers to over 22K, Instagram to over 3K, YouTube to over 7K, and blog to 28K unique visitors/mo. over 4-yr period.– Helped boost Bandwidth’s Republic Wireless brand organic domain traffic 68% YOY, pages per session 21%, while reducing bounce rate 30% during July, 2016 product relaunch via website optimization, customer journey mapping, and integrated marketing campaigns. – Successfully co-developed, implemented, and cross-departmentally trained the Republic Brand Platform, Style, and Tone Guides – earning the annual “Transformative Team Member” Award & “Outstanding Leadership” Award. - Managed a diverse and exciting set of marketing initiatives in multiple mediums from launching Republic’s first physical retail space to launching new smartphones & apps; scripting commercials; managing trade shows and contests; building out email nurture series; and maintaining blogger and media relationships.

Raleigh, Nc, Us

*Promotion from Email and Social Media Marketing Manager role at Bandwidth.com

Raleigh, Nc, Us

*Promotion from Communications and Social Networking role at Bandwidth.com

Raleigh, Nc, Us

- Increased Republic Wireless brand Facebook fans to over 80K fans within 7 month period.- Increased Republic Wireless brand Twitter followers to over 9,500 (213% increase). - Increased Republic Wireless brand Google Plus followers to over 13K within 7 month period. - Successfully launched and managed various social campaigns including the “Free Mobile Makeover” video contest, which received a 35% entry rate - four times the industry standard. This garnered a case-study for the company and footage was used to create engaging, authentic advertisements. - Helped with a Republic Wireless brand site relaunch, writing much of the website copy and setting a “tone” for the Republic Wireless brand voice.- Helped launch new smartphone product line and successfully take the Republic Wireless brand out of Beta.

Research Triangle, Nc, Us

- Consistently outperformed competitor media placements week-to-week by developing relationships with key journalists and securing coverage in top-tier outlets such as The Wall Street Journal, New York Times, Fox Business News, Rolling Stone Magazine, The Guardian, Mashable, Wired, and TechCrunch. - Increased Facebook fans to over 30K and Twitter followers to over 23K by developing and implementing a personable social networking strategy along with fun and engaging contest campaigns over 2-yr period. - Managed events planning and logistics, saving upwards of $15,00 from approved budgets while tripling the number of leads received from key events with interactive booth designs. - Secured relationships with key industry influencers, such as NYT Bestselling Author David Thorne, turning them into loyal brand ambassadors for Lulu.

Cupertino, California, Us

Us

Improved processes and increased office efficiency by working directly with the Business Office Manager in various areas including: managing payer contract data, billing and collections, processing of AP, posting payments, filing, mailing and phone detail, maintaining hardware (servers) and installing software

Bs, Public Relations, Computer Science, Music History

Education record