With a solid 15-year track record in marketing, I have developed the necessary expertise to adeptly manage a wide range of marketing challenges. My most recent position afforded me the opportunity to spearhead the instruction and implementation of Hubspot for a large-scale organization. This project, which I successfully executed, further highlights my ability to embrace and conquer complex challenges in the marketing sphere.Professional expertise in Photoshop design/catalog layouts/Camera RAW. Photos featured in multiple magazines and catalogs including published photos in major national publications such as Dub, LFTD & LVLD and in KC Hilites and Toyo Tires Catalogs.Illustrator- In-depth knowledge of logo layout/CAD Layouts/laser engraving/waterjet/laser cut-out/stencils/decals.Premiere Pro and After Effects Professional and time efficient in all areas from basic editing, stylized transitions to color correction and multiple format exports. 3 nationally televised commercials and a full segment on the national TV show. I have also written, produced, shot and edited over 100 videos gaining 900,000 views within the past year. 3D Design Using Keyshot - Proficient in 3D modeling, creation and animation from scratch and using available CAD files. InDesign - Effective in all print and multiple output layouts for flyers, cards, Emails, and Ads.Product Design- 3D design and layout of truck grilles for Super Bowl MVP Von Miller, and Philadelphia Eagles QB Carson Wentz. Advertising - Social media and Google AdWords expertise. Analytic Reporting with Digestible Reports for all layers of the business.Social Media Management - The only way to know where social media is headed is having been part of it since its inception and been paid to provide service for people since day 1. I am always staying up to date on all current algorithms and learning the best way to work within them.Technical Ability. Tech support level of knowledge in all Windows based programs & Android applications. Online analytics and advertising.Hubspot trainerHubspot Designer/Workflow Creator for all Sales and MarketingDeveloped digital marketing strategies for all arms of four different sister-companies.Blog Creation and visionTraining and working with Colombian employees.Leader of SEO/SEM strategy.Wordpress website managementWebpage design and creationPPC, Google Ads, Facebook Ads - strategy, implementation and reporting.Voice Overs for Video, and Audio contentWriting and development of content strategySocial media content and strategy
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Media Team LeaderEvend.Com Jul 2023 - Present -
Marketing ConsultantIntegrated Fresh Solutions Jul 2023 - PresentSwedesboro, New Jersey, Us -
Tv Commercial Producer And Graphic DesignerFreelance Feb 2022 - PresentUsing my extensive advertising knowledge to create one of a kind TV commercials and social media videos.
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Digital Marketing SpecialistGlobal Logistical Connections Inc. Jul 2022 - Jul 2023Torrance, Ca, UsHelped Direct Implementation of HubspotHubspot trainerHubspot Designer/Workflow Creator for all Sales and MarketingDeveloped digital marketing strategies for all arms of four different sister-companies.Video Creation, writing and visionBlog Creation and visionTraining and working with Colombian employees.Leader of SEO/SEM strategy.Wordpress website managementWebpage design and creationPPC, Google Ads, Facebook Ads - strategy, implementation and reporting.Voice Overs for Video, and Audio contentWriting and development of content strategyTrade Show developmentSocial media content and strategyBrand Awareness Campaigns for 4 companies -
Director Of Marketing And CommunicationsPest Management Systems, Inc. Oct 2018 - May 2022Greensboro, Nc, UsAs the Director of Marketing I was responsible for transforming an old model and bringing a data and social driven model to better accommodate customers and bring in new ones. PMi required a complete overhaul of their marketing strategy. I was responsible for every aspect including the following:Working with local sports team sponsorships (Greensboro Grasshoppers & Greensboro Swarm)Redesigning Website and creating a complete social media platformReformulating and management of the marketing budgetAll graphic design and brand managementDirecting, shooting and scripting all TV commercials and social media contentPublic relations managementWorking directly with the National Pest Management AssociationCustomer satisfaction and review managementGoogle AdWords, Social Media Ads (Creation and Execution)Data Analysis and Presentation to Management teams as well as workforce employeesWeekly performance reportsInternal and external training deck creation and presentationsInternal party planning and executionTrade Show planning and executionVehicle graphic designApp Development and creationWhile employed with PMi, I was responsible for lowering advertising costs by 45% and growing revenue every month at over 20% while also growing recurring revenue by 30%.I was also responsible for turning the brand and marketing efforts into a consistent and cohesive message that customers can trust and rely on. -
Marketing CoordinatorIci - Innovative Creations Inc Oct 2015 - Jun 2018Phoenix, Arizona, UsResponsible for integrating marketing with sales, engineering, and product development. This required a deep understanding of each department's goals and processes, as well as a holistic perspective on the entire product lifecycle. Being able to effectively communicate the value proposition of a product or service to potential customers, while collaborating with engineers and product developers to ensure that the final offering meets market demands. Bridging the gap between marketing and sales, this skill enabled me to create targeted campaigns that generated leads and drove revenue growth, all while incorporating valuable feedback from customers into future iterations of the product. Major highlights included: Designing products for Super Bowl MVP Von Miller and Eagles Quarterback Carson Wentz and having my film work featured on 3 nationally televised shows which one of is now featured on Amazon Prime. My videos have combined over 5 million verifiable views in the past 2 years.A quick snapshot of skills used in this position:Graphic DesignProduct packagingMarketing Budget ManagementBrand ManagementProduct LaunchesTradeshow / Event ManagementSocial MediaProject ManagementProduct DevelopmentCommunication SkillsDigital and physical advertising -
Account ManagerDigital Air Strike Feb 2012 - Aug 2014Scottsdale, Az, UsDeveloping top-level client facing skills has always been a passion and that interest grew throughout my stay at DAS.Speaking with General Managers and Owners of Dealer Groups was of high interest and a great source I used to expand my knowledge in this area.Vehicle Dealerships for whom I provided:Weekly advice, graphic design, translated analytic results, website design, training for back-end tools and expertise in helping resolve and prevent online issues such as negative reviews, negative virility, and bad press. Managed a team of Digital Specialists to help execute daily social media posts and blogs.Critical thinking and staying ahead of the ever changing face of social media was my favorite and a crucial part of this role. This led me to many creative ideas including an idea that led one of our major car dealerships to increase sales and it also boosted online engagement by 800%.The paid-media solutions portion of my job included:- Coordinating online targeted ad campaigns to reach a predetermined goal set in cooperation with the client.- Analyzing advertising data from Google Analytics and Facebook Insights and coming up with cost-effectivesolution for all paid advertising.- Coordinating events and creation of promotional materials, social media and ad content for campaigns.- Experienced in Google PPC and FB Ads Manager
Aj Rivera Education Details
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Central Washington UniversityCreative Writing
Frequently Asked Questions about Aj Rivera
What company does Aj Rivera work for?
Aj Rivera works for Evend.com
What is Aj Rivera's role at the current company?
Aj Rivera's current role is Marketing Consultant - Video Production Manager.
What schools did Aj Rivera attend?
Aj Rivera attended Central Washington University.
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