Client Success: Developed a long-term partnership with a key healthcare client. Through a combination of Google Ads campaigns (including search campaigns with enhanced conversion tracking), SEO optimization, and strategic local presence management (Google Business Profiles, Apple Business listing, etc.), I contributed to their successful expansion to a 9th location. Our collaborative efforts yielded impressive results, including a 14% Click-Through Rate (CTR) and a 10% conversion rate for Google Ads.New Venture Launch Specialist: I played a pivotal role in launching new healthcare businesses by providing comprehensive digital marketing solutions. This involved website creation, managing social media presence, and establishing a strong online footprint. My services included domain acquisition, SEO optimization, logo and website creation and utilizing various online platforms to establish a robust digital brand identity – all within a short timeframe.E-commerce & Customer Experience: Further enhanced brand image and customer engagement by creating and managing Shopify stores for clients. I designed the online store, managed order fulfillment, and addressed customer inquiries and returns, ensuring a seamless customer experience.Innovation & Integration: Integrated new self-scheduling platforms into existing systems, implemented website changes to improve user experience, and continually optimized content for SEO to support new web pages and locations.Data-Driven Problem Solving: Utilized data analytics to identify and resolve critical concerns. By analyzing data from phone providers, social media platforms, and the website, I pinpointed issues hindering patient access to services and implemented prompt solutions to prevent escalation.IT Management: Leveraging my IT skills, I ensured HIPAA compliance by integrating 60+ company iPads into a managed Apple account with Mobile Device Management (MDM) to control and monitor devices.

Digital Rejuvenation: Did a complete website redesign, improving user experience, navigation, and visual appeal. This resulted in a 20% increase in website traffic and easier navigation for patients accessing information and self-scheduling services. This resulted in a 15% overall gain in self-scheduling.Social Media Optimization: Implemented a revamped social media marketing strategy across all 9 locations, fostering stronger patient engagement and brand awareness. Managed content calendars, scheduled engaging posts, and created new social media initiatives, contributing to an almost 50% increase in overall traffic and reach.Content Creation Powerhouse: Established a strong brand image through effective branding across all digital and physical marketing channels, including logo changes for marketing purposes. I created high-quality video and photo content for both the website and social media (including headshots, property images, patient photos, and more) while leveraging my strong photography and content creation skills to showcase our services and expertise. Additionally, I designed engaging flyers and handouts for various marketing initiatives. Google Business Guru: Optimized and managed Google Business Profiles for all 9 Oakview Dermatology locations. This, coupled with the creation of targeted Google Ads campaigns with a focus on strong keywords, resulted in a significant influx of new patients. SEO & Website Optimization: Leveraged my SEO expertise to optimize website content, structure, and keywords. This, combined with ongoing website maintenance, led to a 20% increase in website traffic and improved search engine rankings. Patients found it easier to navigate the website and access necessary information.Strategic Collaboration: Reported to the CEO and management to develop and implement marketing plans for new service launches and company initiatives.

Customer Service Innovation: Led the successful migration from a landline call center to a robust VoIP phone service, enabling a remote workforce, advanced data analytics, and a 50% reduction in patient hold times. Successfully spearheaded the relocation of the call center overseas, achieving significant cost savings while ensuring smooth operations through technology integration. HR & Operations Management: Reported directly to the CEO and worked closely with management to cultivate a high-performing team of 30+ employees across multiple locations. Streamlined processes like recruitment, payroll, and scheduling to enhance efficiency. Fostered a positive work environment by effectively managing employee concerns, leaves of absence, terminations, and performance issues. This proactive approach resulted in a 20% reduction in employee turnover and a demonstrably increased level of employee happiness.Technological Innovation: Pioneered a comprehensive technology integration strategy that transformed our patient experience. I spearheaded the adoption of intake software, modernizing the check-in process with user-friendly digital solutions. This seamless integration with our existing EHR system ensured a better patient experience and quicker check-in time, along with more process control. My commitment to technological innovation resulted in a more efficient and patient-centric experience.Process Optimization & HIPAA Compliance: Enhancing efficiency for both staff and patients was a key focus. I designed and implemented call center improvements (queue management, callback options, auto-attendants) alongside overseeing the creation of new check-in procedures. Furthermore, prioritizing patient privacy was paramount. I implemented comprehensive training programs and robust processes to ensure HIPPA Compliance.

Business Operations & Management: Managed all aspects of the business, from overseeing daily operations and employee management to financial planning and budgeting. Client Acquisition & Retention: Spearheaded customer acquisition efforts through door-to-door sales, digital advertising, and flyer campaigns. This resulted in building a strong client base with over 40 recurring customers and an impressive 80% retention rate, a testament to our dedication to providing a quality service.Sales and Marketing Expertise: Created a website, social media, and Google processes, to help get the business off the ground. Increased business visibility and phone calls by nearly 2x in one season through effective SEO management and targeted keyword research. Learn the value of face-to-face sales, including door-to-door sales tactics and a hands-on sales approach. Additionally, I designed digital ads, and specialized flyers with accurate quotes pre-done, to contribute to consistent growth. Landscaping Expertise: Gained comprehensive knowledge of all aspects of landscaping, including the operation of heavy machinery for project completion. My skills encompassed everything from landscape bed removals, tree removals, and deck removals to weekly mowing and maintenance.Financial Management: Managed invoicing, payments, and overall business finances, ensuring the company's financial health and growth. Learned the art of effectively quoting and managing new customers.

Creative Design & Production: Collaborated with the team to identify the most impactful graphics and media for advertising. Independently designed company logos and compelling advertisements using professional software like Adobe Illustrator and Photoshop.Video & Content Creation: Conceptualized, filmed, and edited professional video advertisements using software like Final Cut Pro and Adobe Premiere Pro. Captured professional headshots to enhance the overall brand presentation and created engaging social media content.Website Development & Management: Played a vital role in building and maintaining the company website, ensuring its ongoing growth and development. Including constant updates, and visual changes, to keep the website up to date. Furthermore, I learned the necessity of Search Engine Optimization (SEO) and keywords. Through this, I was able to optimize the website and advertisements to help position the company website for greater organic and paid search visibility. Social Media Marketing & Advertising: Leveraged my expertise in drone photography, videography, and gimbal operation to create captivating content for social media advertising. Helping to create social media marketing campaigns, with professional level quality. Digital Marketing Mastery: Being someone who loves to learn and figure things out, I proactively delved into the complexities of social media marketing and paid advertising. This dedication to learning equipped me with diverse skillset, enabling me to further my understanding of digital marketing, and the proper methods necessary to be successful with digital marketing.

Startup & Investment: Made investment to purchase necessary supplies, and established the business infrastructure including proper business identification.Skill Development: Mastered auto detailing techniques, including cleaning, steam cleaning, scratch removal, polishing, headlight restoration, and trim removal.Team Leadership: Cultivated a positive work environment while managing all aspects of operations alongside one other employee.Financial Management: Handled financial responsibilities like billing and bookkeeping to ensure fiscal health and maintain company growth. Marketing & Customer Acquisition: Developed a website with detailed pricing information, established a Google presence to enhance online visibility and utilized social media to attract customers.