Andy Jackson Email & Phone Number

Consumer behavior is fascinating – we research it, analyze it, and develop strategies to influence it. Just when we think we’ve got it figured out something happens that changes behavior, like a natural disaster or a recession…or a global pandemic. Consumer behavior makes marketing fun – ever changing and evolving as consumers react to their environment. Evolving digital technologies make it easier than ever to reach consumers throughout the shopping journey, while new disruptive technologies suddenly change consumers’ options. Never a dull moment.I’ve had the pleasure of marketing to B2C and B2B consumers across a wide variety of categories, including Automotive Tier 2 & 3, Retail Gasoline/C-Store, Motor Oil, Energy, Sports, Performing Arts, Medical, Residential Real Estate and Senior Living. Along the way I’ve developed competences in brand strategy, planning, budgeting, team leadership, digital retailing and website UX, digital & traditional media planning and buying, data analytics, sales promotion, experiential marketing, corporate sponsorships, naming, brand positioning, multi-cultural marketing, and social media marketing.

Listed skills include Marketing Communications, Marketing, Sponsorship, B2B, and 15 others.