Associate Digital Marketer
CurrentLed cross-functional SEO initiatives, collaborating with developers and designers to optimize keywords and content, achieving a 30% boost in website rankings within six monthsGenerated over 100 leads through targeted SEO strategies, with high-value conversions like SUN DIRECT and RED FM, driving significant organic traffic growthRevamped Google Ads campaigns by conducting A/B tests and refining keywords, cutting CPC by 40% and increasing CTRs and conversions by 20%Developed Google Analytics and Search Console to monitor key KPIs, including monthly traffic, clicks, impressions, and funnel analysis, delivering actionable insights to improve site performanceUtilized SEMrush, WordPress, and Canva to execute holistic campaigns, from competitor research and content management to creating compelling visualsGenerated leads for Happisales (Field Force Automation Software) and Niral (Design to Code) through strategic SEO and Google Ads while creating blogs, newsletters, and social media content to boost visibilityConducted market research and created US-specific web pages, executing SEO strategies and optimizing directory listings with detailed information and case studies to generate leads in the US regionTrained and mentored three interns, empowering them with digital marketing skills to contribute effectively to the team’s success
