Aja Johnson Email and Phone Number

Developed and implemented the execution of comprehensive marketing strategies, including multimedia campaigns, event coordination, and digital marketing initiatives, leveraging strong project management, communication, and creative skills to build and deliver a catalog of diverse marketing materials.

- Direct a team of project coordinators through the strategic planning and execution of client-based marketing campaigns averaging a 10% increase in sales year over year - Establish and maintain healthy relationships with top tier clients - Serve as the primary liaison between local office, corporate marketing, and field marketing teams to ensure brand compliance for all campaign deliverables - Maintain complete awareness of project status, including providing innovative solutions to clients with issues - Manage daily email operations: promotional calendar, system testing & troubleshooting, copywriting, email production, deployment optimize and A/B test emails to maximize conversions- Work with other members of the team to ensure email strategy complements and amplifies all marketing initiatives

- Online Content Manager -Managing the display of content on new webpages; including content development and production. Ensuring the website content has a consistent look and feel and is formatted to established standards. Working with developers to solve technical issues in displaying content.

Design & ReportingEstablished relationships with new CPG clients to understand their business needs then created informational hierarchies based on my analysis. Problem solved any needs that hadn’t previously been met to create new reports. Dimension Architect Established relationships with new CPG clients to create informational dimensions based on each client’s needs. Conducted in person and online live presentations to work through each dimension with each client.

• CDW: Marketing Project CoordinatorProject managed up to 50 complex projects simultaneously building multiple pieces of collateral (physical & digital).• Hillshire Brands: Sr. Innovation AnalystBuilt sell stories for all new item launches, including mining insights, creating slides per the established layout and overseeing cross-functional inputs.• Burrell Communications: Engagement Account ExecutiveProject managed campaign work & events for a national engagement campaign with a Fortune 500 client.

Launched marketing efforts for corporate Cricket stores in the Chicagoland area. Ensured area stores maintained branding standards with retail merchandising. Developed, promoted, coordinated, and trained customized marketing campaigns for multiple corporate owned stores in Chicago.

Lead fundraising efforts for my territory and the Chicago African American market. Solely project managed 12 -15 fundraising events per year with included marketing/PR, P&L management, vendor relations, volunteer training, and sponsorship sales.