Ajanta Boro Email & Phone Number

India

Strengthening the relationships with key partners in global markets like NA, ME & SEAEnabling the partners through collaterals & campaigns and by conducting key training sessionsCoordinating & communicating with various internal stakeholders to achieve key KPIs through Partners

Guwahati Area, India

Built the brand, ' Spokehub Cycling', from scratch in the niche category of Premium Bicycle Industry, based out of Guwahati - a Tier 2 city in NE India. Grew the team from initial 4 member to a 25 member team (15 Direct and 10 Non Direct ). Innovating and Disrupting the quality and depth of Services offered in NE region. Playing the 'locally positioned' advantage card well, to be able to understand the nuances and reach the remotest part of the region wherein national players could not reach-helping register the brand well in the minds of customers.

North East, India

Expanding and managing the HORECA channel in North East India. Ensuring availability and visibility of DIAGEO brands, especially the Luxury segment Relationship management with all the stakeholders in one particular account.Working hand in hand with an account's key stakeholders for curating luxury experiences for consumers.Developing and growing the P&L of key accounts in the region.

Kolkata Area, India

Managed the retail channel for a B2C steel roofing product, Tata Shaktee, sold through a network of 3 distributors, 450+ direct dealers and 1000+ sub-dealers, generating a revenue of more than 170 crore rupees per annum.- Maintained the top leadership position in steel roofing category whilst achieving a 113% sales compliance in FY16 for West Bengal; a jumping growth of 10% over FY15 figures- Facilitated and led the market mapping exercise of West Bengal, the outcome of which led to new dealer selection and on-boarding, outcome of which was an achievement of 60% reach in the state- Executive member for introduction of a sub-brand ‘Tata Shaktee Ridge’ under the umbrella brand of Tata Shaktee. Led the implementation team for the pilot project in West Bengal- Expanded the presence of ‘Roof Junction’ a roofing solutions service, from 5 to all the 21 districts of West Bengal. Brought in a compliant process of fabricator screening, selection and training with major focus on customer service- Worked closely on better HR practices and an effective performance management system for distributor sales force

Kolkata,India

-Managing the network of 30 distributors and 3500 dealers Pan India-Channel Capability Development and nurturing their 2nd generation to enable their smooth transition to the business-Distributor work force capability development and enhancement including Incentives Management-Working with Cross-functional teams like Logistics Team, Planning Team and Sales Mangers located in different states for meeting volume targets -Consumer Insight Generation and developing different communication through agencies( eg JWT) based on the learning-Channel Incentive Program development and getting them executed through the regional sales managers.-Facilitate market mapping exercises in different states- mentored a summer intern and two new management trainees for similar exercise-Maintain market share and at the same time explore opportunities to create market in other categories-Dealer Loyalty Program Management and ensuring smooth functioning of the program-Conducting studies through market research agencies eg Distributor Infrastructure Studies, Brand Equity Research etc

Jamshedpur, Guwahati, Ranchi

The main objective was for Market creation for a branded product, Tata Astrum, in the non-branded commodity market.-Business Development for the newly branded Hot Rolled Product of Tata Steel called "Astrum'-Customer creation and order generation while hand holding the distributor and the sales manager to manage the Key Accounts created through the exercise and enabling them to handle the accounts-Conduct reviews of the distributor to measure his performance against his targets

Postgraduate Degree, Business, Management, Marketing, And Related Support Services

Bachelor Of Technology (B.Tech.), Computer Science Engineering