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As a global consumer strategy & insights leader with 20 years experience in consulting and corporate environments, I influence and drive cross-organizational strategy, playing an influential and advisory role with C-Suite leadership. I drive behavior change via innovative consumer insights and digital strategy. My work has landed significant impact on product innovation, brand strategy, partnerships, and revenue. I bring deep expertise in highly regulated industries across FinServ, FinTech, Retail, InsureTech, and social platforms in consumer and enterprise spaces.The highlight of my career has been the high-performing teams that I have got to build. My focus is on attracting diverse perspectives (e.g. systems thinkers, social scientists) to round out a strong team, establishing cultures of excellence. I am grateful to be recognized for my leadership and mentorship of large orgs., focused on propelling their work and career growth, and mental wellbeing in the workplace. Together, we thrive. Highlights: - Global Consumer Strategy & Insights Leader, driving behavior change via innovative consumer insights & digital strategy- 20 years’ experience in consulting and corporate strategy, driving consumer strategy for portfolio of brands, C-Suite decisions, and cross-functional influence with impact on product innovation, brand strategy, partnerships, and revenue- Recognized for leadership and mentorship of teams for 15+ years, focused on propelling their career accomplishments- Build and cultivate global, high-performing, highly diverse teams to create cultures of excellenceExpertise in highly regulated industries in FinTech, Retail, InsurTech, and social platforms in B2B, B2C, B2B2C space- DEI champion focused on enabling women to climb ambitious career ladders with ‘work-life-me’ prioritization- Speaker at industry-leading conferences on consumer culture, research, design, innovation, and women in leadership- Ex-Meta, DocuSign, Visa, Deloitte#ConsumerStrategy #ConsumerInsights #DigitalStrategy #BusinessGrowth #BlueSky #ProductResearch #BrandResearch #InsightsLeadership #GrowthStrategy #Team #CareerGrowth__ #Innovation #InnovativeResearch
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Founder And CeoMentalloadOakland, Ca, Us -
Head Of Strategy & Insights For Privacy Consumer ExperienceMeta 2022 - 2023Menlo Park, Ca, UsLead advancement of product research and development of global privacy solutions spanning all Family of Apps impacting 3B global users within a niche cross-Meta privacy org. Utilize research and design thinking to set strategy for marquee privacy products across Family of Apps. Lead an elite team across research, data science, and data engineering to identify and implement appropriate measurement approaches for the nebulous privacy space. -
Global Head Of Product Experience Strategy And ResearchDocusign Jun 2019 - Dec 2021San Francisco, Ca, UsDirected global insights function with portfolio accounting for 95% of revenue spanning core products and industries. Built team and led team of 20. Led delivery of product research and customer insights through social science and psychological point of view across Enterprise and Consumer segments. Advised SVPs and C-level leadership on competitive landscape, unrecognized consumer needs, and operational optimizations as sign-off partner. -
Behavioral Research Practice LeadBlueowl, Llc 2018 - 2019San Francisco, California, UsEstablished 1st behavioral science research practice and discipline for behavior-based insurance products startup. Advised CEO and CMO on research team structure and playbook for partnerships. Utilized emerging telemetry-based insurance tech space to understand customer behavior and build design research into well-defined practice. -
Director Of Market Strategy & InsightsArt.Com 2017 - 2018Indianapolis, Indiana, UsBuilt and set vision for the research practice, and led rebranding and modernization for largest retailer in art and wall décor. Advised C-suite on roadmap for business growth, blue sky opportunities, and integration of end-user perspective in product and marketing decisions. Guided pricing strategy utilizing psychology of price perception, price sensitivity testing, and purchase response evaluation. -
Founder & CeoCulture& 2015 - 2017Founded behavioral research startup to enable companies to explore understanding of consumers’ perspective at intersection of social psychology and cultural anthropology. Delivered high-impact insights and strategies influencing product development. Drove research innovation and broke boundaries for consumer insight gathering. Utilized human centered design in service design to engage niche audience for Re:Start. -
Sr. Director, Global Cultural And Consumer StrategyVisa Inc. Jan 2007 - Aug 2014Foster City, California, UsSr. Director, Global Cultural and Consumer Strategy, 4/2013 – 8/2014Director, Marketing Performance Management, 4/2010 – 4/2013Manager, Brand Analytics, 1/2007 – 4/2010Founded 3 new teams and grew each into highly influential organizations. Built teams to be accountable for $300M in marketing spend, and a sizeable portion of $1B marketing spend through social media analytics. -
Strategy & Operations ConsultantDeloitte 2004 - 2006Worldwide, OoKey Client Engagements $4.1B Apparel Marketer - - Implemented market-based targeting priorities and recommended channel opportunities based on risk-benefit analysis- Resulted in the adoption of creative consumer touch-points and contributed to a $50M revenue increaseFortune 500 Global Mobile Phone Market Leader - - Designed and conducted a $2M consumer experience research study and delivered persona-based US segmentation- Resulted in deeper understanding of consumer needs, better targeting and reach through innovative channel strategies$1B Chip Manufacturing Sub-Business Unit - - Conducted a market size assessment and identified key performance indicators for B2B customersImproved the organization’s relationship with customers and overall business management process -
Marketing AssociateGeneral Electric 2003 - 2004Boston, Ma, UsFocus: Customer Communications and Brand Roll Out Strategy- Led the ‘imagination at work’ branding campaign Workout® in enhancing GE’s image as an innovator; Presented vision and roadmap to the CMO’s team at the prestigious John F Welch learning center- Established an analytic methodology for the GE Global Market Research group; designed a Knowledge Management portal- Envisioned and executed a Strategic Customer Program, structuring internal communications, external media content, portal strategy- Designed an Operational Performance Indicator Model for internal customers; Implemented sophisticated success metrics for ongoing performance monitoring -
Pr AssociateCity Of Chicago 2002 - 2003Us
Ajantha Suriyanarayanan Skills
Ajantha Suriyanarayanan Education Details
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University Of Illinois ChicagoCommunication (Behavioral Sciences) -
Stella Maris College, University Of Madras, IndiaFinance
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Stanford UniversityCertification In Decision Sciences
Frequently Asked Questions about Ajantha Suriyanarayanan
What company does Ajantha Suriyanarayanan work for?
Ajantha Suriyanarayanan works for Mentalload
What is Ajantha Suriyanarayanan's role at the current company?
Ajantha Suriyanarayanan's current role is Founder and CEO.
What is Ajantha Suriyanarayanan's email address?
Ajantha Suriyanarayanan's email address is aj****@****ign.com
What is Ajantha Suriyanarayanan's direct phone number?
Ajantha Suriyanarayanan's direct phone number is +165043*****
What schools did Ajantha Suriyanarayanan attend?
Ajantha Suriyanarayanan attended University Of Illinois Chicago, Stella Maris College, University Of Madras, India, Stanford University.
What skills is Ajantha Suriyanarayanan known for?
Ajantha Suriyanarayanan has skills like Analytics, Strategy, Segmentation, Competitive Analysis, Marketing Strategy, Integrated Marketing, Digital Marketing, Market Research, Marketing Communications, Strategic Planning, Social Media Marketing, Cross Functional Team Leadership.
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