Responsible for developing marketing and lead generation strategies to find new customers and introduce them to the SAP PRESS and Rheinwerk Computing brands; and to engage with our existing customer base through our corporate website, social media, trade show participation, online marketing, promotional materials, email, and other key marketing programs.Establish and manage corporate partnerships and sponsorships with several key industry associations and executives.Responsible for ongoing budget management, and developing and monitoring KPI’s and ROI for all major marketing programs and initiatives.

Plan, implement, and execute the B2B and B2C marketing and sales operations for Rheinwerk Publishing's SAP PRESS brand list of 200+ books and e-book titles. Build and manage a team that markets our products through all channels to the SAP community: online, email, print mailing, social media, community marketing, and more.

Since joining L.E.K. in 2007, I had been promoted from Marketing & Sales Assistant (2007-2008), Marketing Coordinator (2008-2009), and Marketing Communications Manager (2009-2012). As the Brand Marketing Manager at L.E.K., I was responsible for conveying the brand in a consistent and accurate manner across our 22 global offices. This included establishing the brand guidelines, designing collateral and stationary, managing the content and design of the web site, and organizing email marketing initiatives. Managed global web site re-launch by supervising creative agencies, global marketing team, and collaborating with seven senior partners to ensure project completion within four months. Grew the firm’s web site traffic by 60% in over two years.Developed the U.S. alumni relations program. Coordinated annual alumni events for five U.S. offices, maintained alumni web site, distributed alumni newsletter and leveraged social media to build and maintain a strong alumni community.Project Manager for the firm’s first national brand awareness advertisement campaign. Responsible for managing and working with the creative agency on taglines and ad designs, working with the publications on ad and white paper placements, and overseeing the day-to-day responsibilities.

Formulated standard company document templates, layouts, and forms while providing assistance in creation and maintenance of mailing lists for marketing initiatives. Operated and monitored access for targeted clients on Pharma & Biotech online web site; coordinated web site statistics for multiple account managers. Single-handedly supervised internal resource library for the Boston office. Updated CMS database and trained and counseled all new U.S. employees on the database.

Developed and distributed weekly departmental reports. Provided administrative support for two senior vice presidents and their departments by designing PowerPoint presentations, as well as creating letters and memos. Took charge in performing Internet and Bloomberg research on all potential clients.