 Prepare marketing strategy for key operating markets to improve secondary sales, launch new products; understand the impact of marketing campaigns, analysis sales trend of various regions, analyze competitors & their activities. Perform portfolio assessment to determine the current and future state of existing products within the portfolio and to evaluate existing products and products under development to ensure that portfolio returns are met; forecasting market needs, planning product launches & media campaigns. Conduct market & consumer research: Examining the pricing, margin given to dealers, Market Operation Price (MOP), Pay outs, Promotional schemes adopted by various competitors. To understand likeability and adaptability of consumers  Coordination with creative agency for developing multimedia campaign creative.  Coordination with media agency (digital and offline) for developing media campaigns.

Heading AOR business of FMCG, Liquor & Distilleries, Banking, Pharma, Telecom, Airline, E-com & Retail players.I served as Strategy, Planning & Buying lead for SMG clients in (Mumbai, Delhi & Bangalore) Apart from building and maintaining successful relationships across multiple functions within the broader organization and outside it with all media owners and representatives, my work involved:-  Lead existing business relationships with a focus on client servicing and build new ones focusing on business development along with P&L responsibility of the clients. Forecasting market needs, planning product launches & media campaigns. Identifying key segments and developing a market positioning plan targeting key segments. Planning, coordination and execution of market research studies Guidance on effectiveness (ROI) around above The Line and below The Line marketing investments Generated new Ideas & reduced business risk by providing consumer & market insights  Designing marketing mix & delivering strategy based on client`s product portfolio. Coach and drive team capability to deliver on client investment & business KPI’s. Lead media innovation across client. Lead development of long term TLG group business strategy. CPRP reduction across key clients by 15% over last year

Managing AOR business of FMCG, QSR,Automobiles & Retail players - Clients worked with include: Tata Tea,Levi`s, Cafe Coffee Day,Enamor,TVS, Britannia, Mc Donald & Asian Paints.Our clients encouraged our out of the box thinking on their business, esp in FMCG & Retail category. While commending our strategy & planning skills along with negotiations & buying deliveries, they appraised our media innovations, recognized as outstanding work by industry peers, as being "good for business".In addition to delivering the media objectives and ensuring adherence to process benchmarks, my role required me to:- Lead development of long-term media strategy with an emphasis on delivering brand KPI’s- Leverage emerging media to deliver goals while tracking key brand metrics. - Working with brand managers and market research partners to understand consumer insights through internal, external, primary and secondary data sources and leverage these, to create targeted media forward communication initiatives.- Pushing agency thinking to develop best in class branded entertainment and brand integration in concert with media partners.- Cultivate agency and client relationships with key media players to ensure delivery of cutting edge and breakthrough media innovations.- Leading commercial conversations with client procurement teams and overseeing annual internal audits and external (third party) media audits.

Managing AOR business of FMCG, BFSI,Insurance ,Automobiles & Retail players - Clients worked with include: Rasna,JM Mutual Funds,Visa, SBI Mutual Funds, LIC, Siemens, Mercedes & Raymonds.My role required me to:- Work with the client and the account team to understand the client's business objectives and advertising strategy and develop media strategies & plans.- Make decisions on the best form of media for specific clients and campaigns.- Undertake research and analyze syndicated and proprietary research data to build targeted plans.- Identify target audiences and analyze their characteristics, behavior and media habits.- Present media strategy and plan proposals including cost schedules.- Evaluate the effectiveness of campaigns with post evaluations and analysis.

Key responsibility Was to provide brand solutions and creating advertising innovations for clients across Mumbai, Bangalore and Delhi from categories like FMCG, Retail, Automobiles, Education and Travel - To conduct research on brand MiD DAY &Radio One and its other sub-brands like Inquilab, Sunday MiD DAY and Gujarati MiD DAY.- Responsible for product strategy for both the brand's- Design programming structure for Radio One- In charge of training all the sales teams on industry-endorsed media norms,standards and tools.

 Handling Media Portfolio for Kellogg’s, HSBC, Godrej Home Appliances and Ireland Tourism Worked on the Kellogg’s “change your breakfast habits” strategy. Conducted market research and consumer groups for this. Annual strategy and 360 degree approach for each and every campaign. Partnered brand team in devising strategic priorities for brand plans, product innovations and launches and strategy for regional markets creating Impact through non-traditional mediums

 In charge of conventional media planning for accounts like Malaysia Tourism, Star Cruise, Rail Euro, Kerala Tourism, Prestige Builders, India Online and Eva Air. Re-created the Petronas towers at the Atria Mall for Malaysia Tourism. Client saw multifold increase in leads.

 Responsible for space selling and concept selling, especially of special projects and events for both national and international clients In charge of liaising with the various consulates, the Embassy and Tourism offices of different countries and planning and executing country reports for them.