With this profile I am responsible for in-depth reporting, analyzing and optimizing paid media campaigns across Programmatic platforms for my clients which are Marriot, USAA, Citibank, Macy's and many more, across DSPs (DV360, Trade Desk, Yahoo DSP, Amazon DSP, and Media Math) to target the most relevant audiences at the best possible price which maximize the ROI.▶︎ Coordinated for campaigns successfully in Media Buying Platforms called DV360, Trade Desk, Yahoo DSP, Amazon DSP, and MediaMath on various models also known as Programmatic Marketing. ▶︎ Evolved in Strategizing, Ad Trafficking, Reporting, Campaign Optimization and Troubleshooting for better results in campaign performance.

As an account manager, I was taking care of business development across the product portfolio of the company while contributing to annual revenue. Also managed diligent clients and sales operations techniques.▶︎ Identified and developed new business opportunities to strengthen the brand presence and capture optimum market share.▶︎ Applied in-depth analysis of markets, industry trends, competitors & clients to improve sales planning & decision making.▶︎ Improved sales strategy and pricing, executed price negotiations and generated profitability through price increases▶︎ Successfully delivered various campaigns for all the leading brands via online advertising while achieving excellent results with close monitoring & optimization techniques to increase campaign performance & reaching goals in time. ▶︎ Worked on CPI/CPS/CPR/CPA models while closely monitoring and optimizing techniques to increase campaign performance and reach required KPIs in time.▶︎ Optimized campaigns performance on tracking platforms like Affise and Attribution Platforms like Appsflyer, Adjust and Tune.▶︎ Campaign Setup on Self-Serve Platforms and Demand Side Platforms (DSP) for various leading mobile applications related to gaming, utilities, shopping and finance.