Crediting to performance excellence got promoted after almost 2 years to managerial position. During my time here I have Contributed to business development by actively pursuing opportunities such as identifying untapped markets, optimizing supply chain efficiency, and implementing strategic pricing models. My role involved analyzing trade data, conducting market research, and collaborating with cross-functional teams to enhance overall export operations, resulting in increased market share and sustainable growth for the organization. Other responsibilities include; • Collaborating with the team to design and implement marketing campaigns aimed at showcasing the product portfolio at commodity trade shows in Dubai, exhibitions, and conferences. • Using data visualization software like Power-BI reports and compelling PowerPoint presentations to present the potential of new markets to multiple investors.

• Responsible for working with MS Excel data related to export and import activities published by the Trade Development Authority of Pakistan (TDAP) and Pakistan Customs Department. This required me to track essential commodity trade insights to pinpoint potential international markets.• Leveraging data-driven insights from the database of customs and trade department, I identified Kenya and Nairobi (East Africa) as promising markets. Subsequently, I spent 8 months on-site, establishing business operations, negotiating with distributors and wholesalers, and evaluating the potential for additional investors. This initiative resulted in a 4% increase in clientele and the establishment of 6 long-term exporting contracts.Overseeing business operations in a whole new country-city and making long-term deals has instilled a sense of diversity, negotiation skills, and a profound understanding of cross-cultural dynamics, broadening my perspective on international business practices

• Here I was responsible for managing the social media accounts (Instagram, Facebook and YouTube) for multinational brands including Toyota Pakistan, Shan Foods, and Unilever Cornetto.• The job also required social media data extraction techniques to evaluate the effectiveness of digital campaigns. Metrics such as likes, shares, comments, and click-through rates were analyzed to adjust strategies for optimal return on investment (ROI).• I was also the part of content development team which designed digital content aligned with the brand's campaigns, crafting promotional posts, interactive polls, and captivating captions to enhance reach and foster customer engagement across diverse digital platforms.

• Successfully concluded a 3-month internship, engaging closely with clients to understand their requirements and address concerns. Acquired skills in gathering customer feedback through surveys and interviews, contributing valuable insights for enhanced marketing strategies.• Monitored lead data within the CRM system, resulting in a conversion rate of 7% from leads to first-time customers.• Provided support in data entry for diverse marketing channels such as emails, SMS, and social media.