Created Workflow Rules, Page Layouts, Approval Process, Tasks, Email Alerts, Field Updates and Outbound Messages to manage the Workflow & Approvals.-Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings.-Responsible for enabling network-based security and organization-wide list of trusted IP address.-Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Opportunities, Quotes, Activities, Dashboards and Reports.-Created the workflows for automated lead routing, lead escalation and email alerts.-Created and maintained over 100 marketing campaigns in the Salesforce Marketing Cloud, including email, SMS/text message, landingpage,social media and lead generation campaignsConducted weekly reviews of all marketing -campaigns to ensure they were running as expected; reported any issues or concerns to management for resolution-Managed a portfolio of 25+ accounts in the Salesforce Marketing Cloud platform (Marketing Cloud)-Provided ongoing training on how to use the Marketing Cloud platform to new employees entering the department-Achieved an average close rate increase of 5% by implementing more effective lead generation strategies using predictive scoring toolsCreating a sync of contacts, email alerts, events and tasks between Salesforce to Outlook and Outlook to Salesforce successfully.-Acted as the primary point of contact for all Salesforce Marketing Cloud (SFMC) issues, requests, and training needs.-Built a dashboard using Salesforce Analytics Reports & Dashboards which enabled senior management to track key performance indicators (KPIs) such as lead generation, conversion rates, etc., in real-time.-Created a custom report using Apex code which allowed managers to view sales pipeline information at any level of granularity from account down to individual opportunity level enabling effective resource allocation decisions.

Worked on Sales and Service Cloud communities sharing business process extend them across offices and departments, and outward to customers and partners.- Testing the CPQ integration with ERP.Developed various Apex classes, Controller classes and Apex triggers for various functional needs in the application.-Created Apex web services, which are consumed by backend systems using OAuth. Created cases by performing DML operation using Salesforce API’s.Implemented Data Loader through the Command Line Interface to extract the data from database.Created a custom business calendar and used it in triggers to calculate the due dates.-Created workflow rules and defined related tasks, Time triggered tasks, email alerts, field updates to implement the business logic.-Developed integrations to Integrate Data from Salesforce.com using SFDC APIs.-Worked on the designing of Test plans, Test scenarios and Test case for integration and performed user acceptance testing Writing Unit Test scripts for test coverage.-Written test classes with extensive test coverage to test various scenarios and to cover the code coverage of minimum 85%.

Stay up-to-date on market trends, competition, and industry developments-Attend networking events and trade shows to build relationships and generate leads-Analysed complex user requirements, procedures, and problems to improve existing System design.-Designed developed customer solutions in Visual Force, Apex, Lightning, D/HTML, CSS, and JavaScript, created and managed complex workflow rules, data validation, system triggers.Customize Salesforce.com fields, page layouts, record types, searching, list views, queues, reports, dashboards.-Designed assembled custom applications using Visualforce.com and Force.com.Reengineered current CRM SFDC system to use standard core SFDC functionalities.-Designed workflows for email alerts, lead escalation, automated lead routing, task creation.Developed end-to-end application components involving business layer, persistence layer, and database and web services layer.Created many app pages, home pages integrating custom components for salesforce lightning and salesforce1 mobile app.-Developed Salesforce.com custom application using Apex, Visual force and AppExchange.Created Lightning Components and server-side controllers to meet business requirements.Experienced in migrating standard and custom objects in standard experience to lightning experience.-Upgraded Apps from Salesforce Classic to Lightning experience to develop rich user interface and better interaction of pages.

Developed Apex Classes, Controller Classes, Standard Controllers, Custom Controllers, Controller Extensions, and Web Services API and Apex Triggers for various functional needs in application.Migrated data from external sources and performed insert, delete, upset, export operations on millions of records.Implemented Kafka messaging for real-time data synchronization between Salesforce and external systems, improving overall data consistency.Designed and developed microservices using industry best practices, resulting in a modular and scalable architecture.Collaborated with cross-functional teams to gather requirements and successfully implemented custom Salesforce solutions tailored to client needs.Conducted training sessions for client teams, ensuring a smooth transition to the new microservices and Kafka-based architecture.Utilized Docker Compose to streamline the setup of multi-container environments for comprehensive testing.Collaborated with cross-functional teams to integrate Docker into the CI/CD pipeline, resulting in faster and more reliable releases.Created reports and dashboards using Wave Analytics.Created workflow rules and defined related tasks, email alerts, and field updates.Implemented pick lists, dependent pick lists, lookups, master detail relationships, validation and formula fields to custom Objects.Created custom Dashboards for manager's home page and gave accessibility to dashboards for authorized people.Developed strong preferences for Agile, created design document that details system and Products, and updated cost of items of resources.Developed Workflow Rules, Time-Dependent Workflow Actions, Email Alerts and Field Updates.Developed client-specific solutions on Force.com platform using Apex, Visual Force, Process Builder and Visual Flows.

Involved in Object analysis, design and documentation (OOAD) of application model using UML.-Designed and developed interactive static HTML screens as screen level prototype, JavaScript for client side validation and used Cascading Style Sheet (CSS).-Created browser-based UI using HTML, JavaScript, AJAX components.-Developed JSP custom tags and used JSTL for reusability.-Used AJAX to support dynamic page element rendering to enhance user experience.-Designed and implemented Docker-based containerization strategies for diverse applications, enhancing scalability and resource efficiency.Orchestrated containerized deployments using Kubernetes, optimizing application deployment and management processes.-Developed Docker Compose configurations for local development environments, facilitating seamless collaboration across teams.Involved in component development and used design patterns such as Singleton, Factory and Data Access Object (DAO) in implementation of application.-Data Modelling – logical and physical modelsRequirements gathering- Proto-typing, Walk-through to business groups and gap analysisUnderstand the business aspect of the application and converted into requirements document.Create POC for first time patterns and vendor integrations.-Code review with the developers and delivery teamCo-Ordinate and manage Global Delivery teams at offshore locations.