• Planning to Buying & execution to Procure Marketing Collaterals (i.e., Posters, Banner, Leaflets, Flex, Vinyl, etc.) etc.• Focus to fulfill merchant to merchant specific branding requirement.• Develop new branding tools on regular basis to increase visibility for getting more transactions.• Planning and execution of merchant specific BTL activities on regular basis.• Close working with design team to develop new collateral (offline & online) designs as per merchant requirement.• Monitor merchant vise sales report to check ROI of branding collaterals and present to management.• Ensuring the compliance of marketing budget by conducting the monthly review of the expenditure.• Conduct quality audits on the execution of the NSO Launch, LSM programs & keep a track of the performance. • Work with Ops team to create merchant specific marketing/branding plans & responsible to drive that.• Monitor competitive activity and develop counter strategy.• Identify and developing new vendors as well as managing the existing vendors.• Negotiation and sample development for new collateral development with vendors.

• Planning to Buying & execution to Procure Marketing Collaterals (i.e., Posters, Banner, Leaflets, Flex, Vinyl, etc.) etc.• Focus to fulfill merchant to merchant specific branding requirement.• Develop new branding tools on regular basis to increase visibility for getting more transactions.• Planning and execution of merchant specific BTL activities on regular basis.• Close working with design team to develop new collateral (offline & online) designs as per merchant requirement.• Monitor merchant vise sales report to check ROI of branding collaterals and present to management.• Ensuring the compliance of marketing budget by conducting the monthly review of the expenditure.• Conduct quality audits on the execution of the NSO Launch, LSM programs & keep a track of the performance. • Work with Ops team to create merchant specific marketing/branding plans & responsible to drive that.• Monitor competitive activity and develop counter strategy.• Identify and developing new vendors as well as managing the existing vendors.• Negotiation and sample development for new collateral development with vendors.

• Driving all aspects of ATL (Radio, Print, Outdoor etc.) /BTL effectively.• Planning and Execution of LSM plans for all new and existing cafes to Increase footfalls.• Planning, Buying & execution to Procure Marketing Collaterals (i.e., Posters, Banner, Leaflets, Flex, Vinyl, etc.) etc.• Design and implement programmes to deliver on budgeted ASPD targets.• Conceptualizing & formulating turnaround strategy for loss making outlets by Return on Investment analysis.• Monitor store based LSM programs, updates management on the pre & post results for each program.• Lead sponsorship, ODC and event marketing programs to increase brand awareness and generate revenue.• Develop annual marketing plan in conjunction with business plan of respective stores.• Ensuring the compliance of marketing budget by conducting the monthly review of the expenditure.• Manage all marketing activity within agreed budget. • Conduct quality audits on the execution of the NSO Launch, LSM programs & keep a track of the performance. • New product and campaign Launch Executions for cafes.• Work with Ops/Training/SCM/IT and ensure all areas of any marketing initiative are closed.• Work with Ops team to co-create cafes specific marketing plans & responsible to drive that.• Monitor competitive activity and develop counter strategy.• Identify and developing new vendors as well as managing the existing vendors.

• Driving all aspects of ATL (Radio, Print, Outdoor etc.) /BTL effectively.• Drive LSM and promotion plans for all new stores i.e. plans, budgets, manages and executes restaurant/location specific marketing activities.• Analyze daily reports and productivity trend. Formulate action plan for corrections.• Monitor all aspects of print production (Leaflets), receipt and distribution in coordination with Yum marketing.• Monitor store based LSM programs, updates management on the pre & post results for each program by making available reports/MIS to Market Manager.• Lead sponsorship and event marketing programs to increase brand awareness and conducts trial locally for the new stores.• Develop annual marketing plan in conjunction with business plan of respective stores.• Create and execute plans to maximize sales and returns for initiatives in the restaurant.• Manage all marketing activity within agreed budget. • Conduct quality audits on the execution of the NSO Launch, LSM programs & keep a track of the performance. • Work with RSC on all aspects right from planning to execution.• New product launch Executions for Restaurants• Work with Ops/Training/SCM/IT and ensure all areas of any marketing initiative are closed.• Work with Area managers to co-create Restaurant special marketing plans & responsible to drive that.• Pre & Post Promo analysis.• Identify and developing new vendors as well as managing the existing vendors.

• Driving effective implementation of BTL & ATL activities.• Responsible for Media Planning & Buying for Print Media & Radio.• Co-ordination with in-house Creative team for creative development & Media Buying agencies.• Take care of marketing function for new property/cinema launch.• Planning, Buying & execution to Procure Marketing Material (i.e., Posters, Banner, Leaflets, Danglers, Translit, Vinyl, etc.) etc.• Planning & execution of Promotional activities, Material Production (i.e., Posters, Banner, leaflets, etc.) etc.• Ensuring the availability of required marketing materials within the time frame.• Identify and developing new vendors as well as managing the existing vendors.• Responsible for Making & Managing Marketing Budget for North India and ensuring adequate allocation of funds to the respective Cinemas.• Planning and organizing brand promotion events i.e., Star Visit, Press Conferences, Sponsorships, Co-Branded activations.• Making monthly Marketing Reports i.e., Media consumption report, Competitor tracking report, Expense report, Provision for the month, etc.

• Responsible for handling Media Planning & Management, Marketing Activities and Team Management.• Handling appropriate media selection for promotions of product.• Driving effective implementation of BTL, ATL & OOH activities & managing the production/quality/distribution of marketing materials (i.e., Posters, Banner, leaflets, GSB & N/L) etc.• Identify new idea’s to promote our product as well as implementation for same. • Managing BTL Budget for the zone and ensuring adequate allocation in consultant with department head.• Planning and organizing brand promotion events.• Vendor Development & coordination, vendor management, vendor evaluation, bills payment and negotiations.• Analyzing & reviewing the market response through survey as well as short out readers query.• Handled Back hand work, i.e., bills generation, voucher’s entry & generate, scheme module updates, etc. through Citrix.• Assist PSM Head to prepared Sales & Brand reports, proposals, meeting presentations, etc.