https://easysolve.carrd.co/- Established and managed a successful tutoring service specializing in innovative mathematics instruction.- Leveraged AI technology to create personalized learning curriculums tailored to individual student needs and learning styles.- Developed digital web applications to enhance student engagement and facilitate mastery of key mathematical concepts.- Instructed students in prompt engineering and effective use of Generative AI tools to augment their learning process.- Marketed services and maintained client relationships, driving consistent business growth.

- Spearheaded growth initiatives for Engenius Learning Center, leveraging Yelp Ads, Google Ads, and Nextdoor Ads, resulting in a 35% increase in qualified leads and a 15% increase in conversions to paid enrollments.- Implemented and maintained accurate tracking setups across multiple platforms to ensure properattribution and optimize campaign performance.- Cultivated positive customer reviews, enhancing brand reputation and driving organic traffic to the website by 20%.- Developed and executed targeted ad campaigns across multiple platforms, tailoring messaging and creative to specific audience segments for maximum engagement.

- Led cross-functional teams (Engineers, Designers, Analysts) to develop regulatory-compliant workflows (Web & Mobile) for automatic refill programs in a prominent digital health marketplace, adhering to California state regulations (https://www.pharmacy.ca.gov/laws_regs/1717_5_oa.pdf).- Spearheaded the creation of patient-facing workflows, enabling seamless opt-in/opt-out functionality for auto-refill prescription programs, ensuring compliance with California state regulations.- Implemented enhancements to the Pharmacy Web platform, empowering pharmacies to adhere to state regulations while boosting prescription visibility and consent for auto-refill programs.- Achieved improved regulatory compliance and streamlined processes for pharmacies and patients, enhancing user experience and increasing operational efficiency within the digital health marketplace.

𝐕𝐢𝐝𝐞𝐨 
Grew Shopkick Video Ad Revenue x00% YOY making it a significant share of Shopkick’s overall revenue• Led the product development for Shopkick Premium Video - a mobile (iOS + Android) solution that enables targeted (programmatic) video advertising and the ability to generate additional revenue streams for the company (during the Pandemic).• Increased User Engagement by 32% (# of Watched Videos) via Shopkick Premium Video Experience • Collaborated with Engineering, AdOps and other key stakeholders to identify technical frameworks for Delivery and Measurement of Video Ads (VAST).• Led the product development of Shopkick's internal Supply Side Platform, which featured Live Campaign Management, and a variety of Ads Measurement tools (Attribution, Audience Segmentation/Targeting, etc. ) leading to a 19% reduction in time spent on manual tasks.• Prototyped & A/B tested new product synergies that leveraged the programmatic video platform, further increasing revenue and customer acquisition𝐑𝐞𝐜𝐞𝐢𝐩𝐭𝐬 • Defined Shopkick Receipts vision & product strategy; worked closely with designers and engineers to execute on product roadmap.• Increased Shopper (Purchase) Conversion by 28% (QoQ), by launching Quantity Awarding - a mobile product solution which empowers shoppers to compound the amount of Kicks (Cash Back) received, 
by incentivizing them to purchase more of a product they already intend to buy.• Brokered partnerships in 2 new shopping verticals, by leveraging insights from A/B testing used to gauge user appetite around different types of purchase promotions

𝐑𝐞𝐜𝐞𝐢𝐩𝐭𝐬 I led a team that transformed the Shopkick Receipts Product line, and boosted user engagement in the app (# of Receipts Submitted) by 47%),
 by integrating new technology that aligned with Shopkick’s Vision & Strategy as well as met the needs of the shoppers.
• Identified goals & product requirements of integration, defined scope, and assessed potential impact on user experience, performance and scalability of the app.• Collaborated with cross-functional teams to evaluate different integration options and selected the best route based on TTM, impact, feasibility• Monitored progress, identified risks, and communicated updates to stakeholders to ensure alignment and transparency• Worked with Technology Vendors to establish clear expectations, communicate requirements and ensure the integration met all technical requirements.• Conduced thorough testing and quality assurance to ensure integration was stable, secure and delivered a seamless user experience.𝐌𝐨𝐛𝐢𝐥𝐞 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞• Led the ideation, technical development, maintenance and launch of the Online Tab Sort + Filter to solve 
for the scaling number of online retailers within the Shopkick app —> saw a 13% uptick in completed checkouts.𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦• Designed and shipped a variety of platform features that improved operational efficiencies by identifying pain points and bottlenecks in existing workflows,
 and developing solutions that streamlines processes, reduce manual effort and increase productivity.

• Grew Revenue Delivered by 20% YoY (~x0MM) by training and managing a team of 12 Operations Members which launched, trafficked and reported on Ad Measurement & Delivery for campaigns running through Shopkick Mobile App.• Worked cross functionally across multiple departments to support and scale Product Operations within Shopkick App, while ensuring high quality user experience for a variety of Products - including: Behavioral and Audience Segment Targeting, Personalization, Ad Ranking, Deep-linking workflows, Mobile Commerce, etc.• Played an instrumental role in modernizing many operational inefficiencies and improving process flows - eliminating close to ~35 hours a week of manual processes, while boosting team productivity in more strategic initiatives.• Built & delivered Ads Measurement & Delivery Reporting (via SQL, Tableau, & Excel) for Partner Brands & Retailers to demonstrate how Shoppers were engaging with featured products through Shopkick.

• Setup, launched, and trafficked hundreds of Brands/ Retailer Ad Campaigns powered through the Shopkick Mobile App. Directly responsible for delivering >x0M+ in Ad Revenue, annually.• Analyzed daily performance & revenue metrics through for various Partner Ad Campaigns by building queries and leveraging Dashboards to display to Account Managers & Client. • Tools Used: Microsoft Excel, VERTICA, Google BigQuery, Microsoft SQL and Zeppelin Notebooks.

- Performed regular data analysis, including generating ad-hoc reports using Microsoft tools- Generated quarterly & monthly standard customer reports, using in-house tools, Excel (PowerPIVOT/PowerQuery), and Salesforce.- Was the first to explore new data sets, improve their quality and support our data engineers as content expert to ingest data into Data Warehouse.- Collaborated cross-functionally to support data and reporting automation

- Interpreted and manipulated data using variety of techniques, ranging from single data aggregation to complex data manipulation- Analysis of data including inspecting, cleaning and transforming data with the goal of highlighting useful information, suggesting conclusions and supporting decision making- Worked directly with team to support data aggregation and analytical requirements- Created and helped lead internal documentation on multiple data ops processes

- Recreated accounting filing system for all invoices received from vendors - Created an in depth financial model projecting Cash Flow in future periods - Worked directly with Accounting Consultant through HG Data’s first Financial Audit- Assisted with day to day accounting operations using Quickbooks.

- Implemented 3 new processes - Implemented 2 New Recruiting Software - Created documentation on how to use software - Created a model for College Onboarding Recruitment Program- Added 15,000+ Resumes into Database- On-boarded 3 new employees- Launched On-Campus Liaison Program