Decathlon is the world’s largest sports retailer with their sports warehouses catering to 70 different sports. I was responsible for formulating and implementing a marketing and communications strategy for Decathlon Australia’s new Moorabbin store. Achievements• Promoted from Department Manager to Head of Communications• Managed very a successful store launch in Melbourne, 2nd best in Australia• Facilitated implementation of our Membership programme, recruiting more than… Show more Decathlon is the world’s largest sports retailer with their sports warehouses catering to 70 different sports. I was responsible for formulating and implementing a marketing and communications strategy for Decathlon Australia’s new Moorabbin store. Achievements• Promoted from Department Manager to Head of Communications• Managed very a successful store launch in Melbourne, 2nd best in Australia• Facilitated implementation of our Membership programme, recruiting more than 22,000 members in six months• Contributed substantially to generating $700,000 of business, 15 days after November 15th grand opening, this reflecting my ability to manage events and strategically marketing product and advertising material to prospective customers • Managed 72 local community and business partnerships successfully• Demonstrated expertise and versatility across all platforms from digital media and print, through to advertising and public relations Show less

Decathlon is the world’s largest sports retailer with their sports warehouses catering to 70 different sports. Managed Decathlon Box Hill’s water sports departments recruiting staff, successfully engaging with community stakeholders.

NB SailSports is the major supplier of international and Olympic class sailing boats in Australia. The company also provides high performance coaching and Learn to Sail coaching support. In this role, I oversaw all digital marketing, social media campaigns and community engagement/event management. Committed to the sport, I also coached whilst in this role.Achievements• Grew online presence by approximately 40% to 25,000 subscribers • Managed several events across NSW, Victoria… Show more NB SailSports is the major supplier of international and Olympic class sailing boats in Australia. The company also provides high performance coaching and Learn to Sail coaching support. In this role, I oversaw all digital marketing, social media campaigns and community engagement/event management. Committed to the sport, I also coached whilst in this role.Achievements• Grew online presence by approximately 40% to 25,000 subscribers • Managed several events across NSW, Victoria and Queensland. Show less

SailCoach is a world class-coaching organisation offering an independent high-performance pathway for sailors and coaches worldwide. They offer access to international coaching and mentoring in a one-stop shop, situated at various venues with training facilities. Results include four Olympic medals.Achievements• Delivered news daily world- wide to over 12,000 customers • Coordinated online news service, promoting products and services adopting e-marketing strategies