- Planned digital acquisition strategy at the pincode and city level.- Setup marketing channels meta and YouTube from scratch integration, events, feed setup, etc- Launched Brand Campaign OOH & Youtube for building top-of-the-funnel awareness and consideration.- Optimised campaigns from Feed & creatives to get the lowest CAC at the pincode level. - Launched Multi variant A/b testing for creatives to identify the right set of communication and messaging for each channel.

- Scaled meesho to 18L selller base within 3 years from 30k seller base. Managed budget of over 10cr per month.- Seller Acquisition at Meesho - Digital performance, branding, affiliate(agency), agents (star), referral, CRM, inbound, and outbound channels.- Scaled and optimised Star Channel to 2x and reduced CAC by 65%. - Optimised low-performing channels to get maximise ROI.- Category and location penetration with Digital, Star & Agency Channel.- Controlled Fraud in the affiliated channels with stringent checks.- Improved activation rate by 30% with proactive feedback and quick escalation resolution by the team- Led a team of 5 KAM & OM to optimise channel CAC and activation and coordinated with cross-functional pods to streamline the processes.- Managed a budget of over 10 crore per month on digital performance marketing channels.- GTM strategy for non-gst sellers launch

Worked for B2B Seller acquisition via paid media marketing and agency channel for the Meesho marketplace business.- Optimised key levers of the channel and media spend for reducing CAC by 50%- Maximised ROI of the paid channel by optimising down the funnel.- Conducted user research to understand sellers' expectations and pain points to optimise ad creative communication.- Worked on Media planning with the brand team to optimise spending across the digital channels to reach the right audience and achieve high TOMA. Conducted Brand lift and Search lift study with Google ads and Facebook ads.- Competition research and analysis to identify high CPC and CPM for the channels.- Identified spillover of paid spends over other channels & leveraged learning for blitz scaling.- Identified and fixed leakages in referral & affiliate channels.

Worked on India's most popular real money games Poker, Rummy, Casual gaming and etc. - Launched & scaled different gaming verticals.- Worked on a few key metrics of the business ARPPU, DAP, ROI, Retention metrics for revenue growth & scaling sustainability. - Improved conversion rate of the funnel and worked on personalization project.- Identified and solved Fraud issues.- Worked on different acquisition strategies of the gaming industry

Working with Turms an e-commerce apparel brand which focusses on technologically enhanced apparel, manufactured with high-quality fabric, giving best in class fashion and functionality. Started working here at early stages, manged multiple roles.- Managing Digital marketing to get sales growth with optimum marketing efficiency through Facebook Ads Manager(SMM) & GoogleAds(SEM).- Managing affiliates & display properties on different platforms. - Conversion optimization for the website(turmswear.com) with the help of google analytics & sales funnel.- Launched a loyalty programme to increase repeat revenue & cash flow.- Started Marketplace business on Amazon, Flipkart, Myntra, Jabong, Paytm.- Optimized website on-page search engine optimization(SEO).- Setup email marketing - acquired customers at lower cost increased revenue via email retargeting and cross-selling.- Worked on the retention & re-marketing strategy for the company, got a breakthrough which enabled us to get Repeat purchase increment of over 100%.- Setup analytics and FB & Google ads pixel for the cross-domain website.- Launched Diwali annual sale event for the growth of revenue over 100%.- Reduced CAC by 30% with new channels- Achieved ME of XX for the new customer acquisition, for the budget of XXLacs- Managed marketing budget over 70L+ per month for performance marketing and maintaining marketing efficiency month over month.