A first-generation entrepreneur straight from college, my entrepreneurial journey is a fairy tale. Here is a small glimpse of the same. Co-Founder of Obbserv, an independent integrated marketing agency headquartered in Udaipur, with offices in Delhi, Mumbai, and San Francisco. I have played a pivotal role in establishing Obbserv as a bootstrapped success story. My expertise lies in understanding consumer behavior and scaling businesses through innovative marketing strategies.At Obbserv, we have collaborated with renowned brands such as Swiggy, Novo Australia, Madame, Wonder Putty, and Twinings. My attention to detail and the power of observation are my greatest strengths. I am passionate about solving business problems and generating real value for our clients. I am instrumental in crafting integrated strategies that encompass brand development, creative design, and performance marketing.Our philosophy at Obbserv revolves around the "Obbserv Lens"—a unique perspective that reveals insights and opportunities beyond the obvious. We are committed to being the most value-driven agency, dedicated to creating scalable solutions that drive success for our clients.In addition to my work at Obbserv, I am an angel investor with a keen interest in fintech, yoga, and gifting industries. I am always eager to connect with budding entrepreneurs and explore new investment opportunities.Let's connect and explore how we can turn possibilities into realities, and build something extraordinary together.