Ajay Chhapola Email & Phone Number

Machau Games is an Indian mobile game organization, which is launched with the intent to enrich the players’ lives with original and unforgettable gaming experience. We aim to raise the bar of indie game development in India, and to increase the essence of indie game development.

Navi Mumbai, Maharashtra, India

Managed an Ed-Tech portfolio of Product Solutions across B2C (App & Web) for Monetization at Testbook to increase BoFu conversion, ensuring higher CVRProduct Features- Implemented gamification strategies for pre-purchase experience, leading to a 3x increase in CVR and 14% higher online revenue.- Integrated sale elements throughout the product, boosting festival-time revenue by 33% through increased bottom-funnel conversion.- Introduced assignment module for Skill Academy… Show more Managed an Ed-Tech portfolio of Product Solutions across B2C (App & Web) for Monetization at Testbook to increase BoFu conversion, ensuring higher CVRProduct Features- Implemented gamification strategies for pre-purchase experience, leading to a 3x increase in CVR and 14% higher online revenue.- Integrated sale elements throughout the product, boosting festival-time revenue by 33% through increased bottom-funnel conversion.- Introduced assignment module for Skill Academy, resulting in 35% more timely submissions and enhanced instructor efficiency.- Added seamless payment feature on goal landing page, achieving a 17% click-to-purchase rate.Technical Operations- Developed custom Intercom bots resolving 60% of Skill user queries, enhancing support team efficiency.- Retargeted high-intent users with WhatsApp campaigns using dynamic data, achieving a 15% purchase-by-click conversion rate.- Collaborated with data analysts to identify high CVR activities and created a user journey for a 12% online revenue increase. Show less

Bachelor Of Technology - Btech, Mechanical Engineering

12Th, 89.4%

10Th, 94.5%