• Identify trends and insights, and optimize spend and performance based on the insights.• Brainstorm new and creative growth strategies.• Manage team and delegate tasks.• Plan, execute and measure experiments and conversion tests.• Collaborate with internal teams to create landing pages and optimize user experience.• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.• Instrument conversion points and optimizes user funnels• Collaborate with agencies and other vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain our social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Managing all Social Media Channels and Campaigns to sustain an engaging audience experience and to increase audience satisfaction.• Research Social Media and Online Marketing trends, including social media Ad revenue and web visitor data to improve Social Media presence and improve campaign efficiency• Ensuring effective and efficiency Social Media planning and Goal Setting• To develop strong and inspiring content that effectively communicates to a range of variety of different audiences.• Manage the implementation tracking and measurements of Online Marketing campaigns.• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and Social Advertising Campaigns.• Mapping out strategies for a competitive marketing plan, driving the plans with testing and valuable metrics.• Social Media Auditing, listening and Engagements for all brands under my responsibility• Creating Social Media and Content Calendars for different brands.• Curation of Content for Social Media and Blog Post.• Creation and Implementation of SEO strategies for improving Search Engine Ranking.• Conversion and Optimization of different online marketing channels.

Online Market Research and Analysis Social Media Management, Online Campaign Creation and Monitoring,Website and Blog Content Management,Search Engine OptimizationSearch Engine MarketingSocial Media OptimizationBusiness Intelligence

Website AuditingOnline Campaign CreationWebsite Content Uploading

• Maintaining and monitoring the company’s social media account• Consistently working with the Web Developer to introduce necessary tools to ensure that the website of the company and the social networks works in sync.• Usage and monitoring of necessary digital tools to enhance the website traffic.• Search Engine Optimization (SEO). • Content Tweaking to suit Search Engine Preferences• Website Traffic Promotion.

Ad Copy CreationOffline and Online Awareness Campaign

Online Business Coordination