Responsible for Consumer Electronics & Appliances business for all Bharti Retail (previous Bharti Walmart) stores across India. Have an expertise in Vendor Management to maximize sales value; gross margin & ensure strong support for the marketing activities for the stores. Responsible for stores revenue; margins; Inventory levels & Budgeting. Revamped LCD TV & Appliances Business to increase sales (increase in brands & screen sizes). Created LCD zone to highlight new technology in the TV category. Achieved highest contribution to the same store sales growth.Achievements:“Walk the Talk” awarded 5 times for consistent outstanding performance. “Star of the Month” awarded 3 times for performance crossing all challenges.

At Spencer's was responsible for Launch of Digital Products (Mobile Phones; Mobile Services; Laptops; Printers; Digital Imaging & Accessories). Honed skills at Vendor Management to maximize sales value; gross margin & ensure strong support for the marketing activities for the stores. Was responsible for streamlining Buying Process, New product introduction (NPIs), End of Life (EOLs), New Vendor Introduction (NVIs) & process to weed out non performing categories & focusing on the star performers. Negotiations for the highest margin slabs, incentive tie ups, agreement on desired trade terms added upto my skills. Was responsible for Promotional Plan, Offers, Marketing Calendars & Store Based Promotions, Initiating ATL & BTL activities. Engaged and spear led planning & forecasting of categories with the regional teams to achieve the overall budget numbers.

Achievements: Developed new Customers in USA, Turkey & Latin America for Shirting business division Develop new product range & internal strategy to market the Home Furnishing for the international marketInvolved in process of vendor identification to orders finalization & organized road shows for prospective clients for prospective customers for Home FurnishingsDevelop new business initiatives of Outsourcing the Range of Fabrics for Exports