Ajay Mishra Email & Phone Number

Noida, Up, In

Noida, Uttar Pradesh, India

I am currently directing the Subscription business P&L for the group's publication brands. Leading paid channels and performance marketing for both app and web funnel while coordinating Affiliate Marketing, Referral Marketing, Referral Channels and Data Analysis and Reporting. Handling Google AdWords Marketing (PPC), forming campaigns and achieving positive results. Captaining end-to-end design and implementation of strategic campaigns including concept ideation, media, go-to-market strategy, and budget planning. Driving the subscription efforts for India Today, Business Today, Reader's Digest and TIME by successfully maintaining a healthy P&L. Defining and devising new user cohorts for directing effective campaigns and expanding CLTV. Executing and optimizing demand generation programs leveraging all digital channels to drive conversion metrics efficiently (website, email marketing, content marketing, SEO, PPC, Retargeting, Social Media, etc.)

Noida Area, India

Steered the consumer revenue business stream for India Today Group's publishing business. Worked on the subscription P&L for the key brands (India Today, Business Today & Reader's Digest.) Delivered strategic direction to improve the business revenue by leveraging existing brand touch points and creating new ones. Devised a successful growth path to acquire growth by propelling revenue and profitability through consumers' business analytics and efficacious use of all in-house and external campaign channels.

New Delhi

Manoeuvred Customer clustering, analytics-driven campaign to generate more ROI for assigned clients using different analytics modelling. Driven and facilitated Key Accounts - Marks & Spencer, Yatra.com, Suzuki Motorcycles & Su-Kam. Drafted the CRM approach for Suzuki's superbikes customers.

Noida

Envisaged the customer relationship marketing plan for the various set of organization's business across Insurance, Loans, and Real Estate. Devised and established a multi-channel communication plan to include all one-to-one consumer communication. Formulated and executed individual marketing programs by leveraging direct mail, email, and mobile text as communication channels

New Delhi Area, India

Onboarded as an Executive and had grown across ranks. Managed various roles while performing extensively on two major loyalty programs in the automobile industry such as Hero MotoCorp GoodLife Program, and Maruti Suzuki Auto Card Rewards, among others.

Pgdba, Operations

Mba, Marketing

Dniit, Software Diploma

Bachelor Of Arts, Arts & Humanities