Ajay Padhy Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

• Oversee the optimization efforts for each account, including on-page, off-page, and technical SEO aspects.• Provide leadership and guidance to a diverse team of 40+ SEO professionals, ensuring their continuous growth and skill development.• Collaborate with Content, Social Media, and Paid Advertising teams to align SEO efforts with broader marketing initiatives.• Utilize advanced analytics tools to monitor and measure the performance of each account, providing regular reports and actionable insights.• Stay abreast of evolving search engine algorithms and industry trends, adapting strategies accordingly.• Implement best practices for efficient project management, resource allocation, and time-sensitive deliverables.• Collaborate with web developers to implement technical SEO enhancements for client websites.• Participate in client meetings to present SEO strategies, results, and recommendations.• Foster strong client relationships by being responsive, knowledgeable, and providing strategic insights.

• Skillfully manage a team of Team Leads and Group Leads, orchestrating seamless collaboration and streamlined operations.• Provide effective leadership and guidance to ensure the successful execution of SEO campaigns & PPC advertising.• Foster a collaborative environment that nurtures innovation, excellence, and cross-functional synergy.• Collaborate closely with departments such as Business Analysis to enhance automated dashboards, yielding valuable performance insights.• Proactively identify process enhancements and gaps, optimizing team productivity while meeting SLAs.• Lead calibration sessions to harmonize operations, training, and quality assurance for maximum efficiency.• Foster cohesive international partnerships, aligning shared goals and driving advertiser retention within agreed-upon TATs.• Develop and implement personalized career paths, empowering team members to achieve professional growth and expertise.

• Spearheading and enhancing the performance of cross-functional teams encompassing SEO analysts, PPC experts, and nesting processes for new joiners.• Orchestrating the operational prowess of North America SEO campaigns, ensuring precision and adherence to SLAs.• Innovating calibration sessions to align operations, training, and quality, fostering seamless coordination.• Identifying process enhancements and gaps, optimizing team productivity through strategic interventions.• Collaborating with the Business Analysis team to engineer automated dashboards, enriching performance insights and propelling efficiency.• Seamlessly synchronizing shared objectives with international counterparts, bolstering advertiser retention and attaining agreed-upon TATs.• Pioneering the design and execution of individualized career paths, fostering professional growth for team members.

Mumbai Area, India

• Work closely with SEO – Team Leads to execute SEO Quality audits and continuous improvement plans.• Achieve daily review targets with accuracy & meeting the SLAs defined• Identify gaps and area of opportunities in the process followed and suggest ways to fix them• Identify areas of opportunity for improving campaign performance via various metrics such as organic traffic, bounce rate and impressions• Give constructive feedback on errors marked and suggest ways of improvement• Document the feedback & analyze error trends for analysts; accordingly suggest refreshers for product training• Work closely with Operations & Training teams to drive continuous improvement initiatives• Support trainees & bottom quartile agents come up the learning curve and help them achieve productivity & quality targets• Participate and contribute in weekly calls with US team, operational team meets & training sessions• Work overtime when needed to meet critical deadlines• Complete ad-hoc tasks and projects as needed• Train New Joiners on SEO Process at ReachLocal and help them complete their Onboarding Certification before going live on work.

Mumbai Area, India

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages• Conduct content optimization, meta-tag creation, link development and other SEO related activities • Post Blogs received from the Content team as per the agreed timeline with the advertiser• Suggest Blog Topics based on keyword research and competitor analysis• Monitor and evaluate search results and search performance across the major search channels• Rewrite Titles & Meta as well as H Tags placements as per guidelines given by Client Facing Teams• Perform a combination of on-page and off-page activities or techniques.• Perform Site Audits using Google Analytics and Raven Tool for the book of campaigns assigned• Publishing monthly diagnostic reports on site performance, on-page & off-page tasks completed using Google Analytics and Raven Tool• Back link analysis of competitors - Quality of back links, quality of pages the links are placed on and Collecting Quality related sites from competitors.• Competitive analysis - Viewing top competitor sites for target keywords. Checking optimization techniques applied, analyzing back links and outbound links and strategies used to gain traffic.

Bengaluru Area, India

RESPONSIBILITIES:• Manage PPC Campaigns, Conduct Keyword research & Market Research.• SEO- Meta Data, URL Structures & On-page data Analysis & inputs to improve organic rankings & meet Traffic Goals. • Build up strategy to gain Strong Backlinks for SEO. Create Strategy for Higher Engagement on Social Media Platforms.• Build & manage Strategy to bring new users to website (User Acquisition).• Manage Online Market Store (Amazon, Flipkart, Paytm, Snapdeal, Grofers, etc.)• Merchandising of the E-Store, Product Development & Digital Marketing.• Understanding of the navigation logic of the customer and giving the customer a delight by shortest route to sales(*BUY)• Track Conversions & configure offers and deals to improve conversions & get repeat Buyers.• Analyze Competitor's Website to determine where we can improve. • Introduce newly launched products to the retail outlets and on the Facebook page and to the customer data base of the online portal• Building E-commerce Team (End to End process from Creating job Description to Hiring People).

Mumbai Area, India

RESPONSIBILITIES:• Completes store operational requirements by scheduling and assigning employees; following up on work results.• Forecasting stock requirement and making order directly to our Vendors• Achieves financial objectives on basis of Daily targets. • Ensuring the quality of layout and product display.• Identifies current and future customer requirements by establishing rapport with potential customers.• Ensures availability of merchandise and services and maintaining inventories.• Contributes to team effort by accomplishing related results as needed.Handling a Team of 15 members.

Mumbai Area, India

RESPONSIBILITIES:• Checking for opening and closing procedure• Store setup and checking for V.M. and display as per Brand standard• Morning Briefing and target allotment• Customer handling, selling and post selling services• Maintaining relationship with customers and fulfilling their requirements• Preparing reports like DSR, Weekend reports, Month end reports, Stock reports, Attendances and Customer Database etc.

Bachelor Of Commerce (B.Com.), Business/Commerce, General

Hsc, Business/Commerce, General

Ssc

Activities and Societies: R.S.P- road Safety Patrol