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I live to create simple solutions to big problems. Examples include: credit gap in the developing world -- Tala; API for credit bureau data -- Bloom; digital skills training -- Grovo (acq'd $CSOD); professional identity for knowledge work -- Mural; transparency in long term senior care -- Gerry. Building stuff is hard, so I always test manually before engineering/automating. And everything takes more work than expected, so I try not to waste energy on stuff that doesn't have the potential for major/systemic impact. My motto is: "Empathize -> Hypothesize -> Test -> Scale"I'm super transparent. You can learn a ton about my work @ muralapp.io/ajayrajani.
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Svp, New VenturesTalaLos Angeles, Ca, Us -
Head Of Strategy & Discovery (Gm, Crypto & Ai)Tala Oct 2021 - PresentSanta Monica, California, UsReturned to Tala to lead our efforts on business expansion & new ventures -- including opening new markets, leading our crypto/web 3 strategy & team, and innovating new revenue lines. -
Investor, Cheerleader, Sometimes AdvisorTala Jan 2012 - Sep 2021Santa Monica, California, Us -
Founding CmoTala Apr 2013 - May 2015Santa Monica, California, UsEarly investor/advisor turned senior growth/product leader for venture-backed startup accelerating the emergence of 3 billion people into the global middle class. Backstory: Within a few months of joining Tala full-time, I got really tired of waiting and relying on partners (to acquire users, to lend against our credit scores, to let us know who repaid and who didn’t). It just made testing, learning and progress too slow. Process: So I led a working group that came up with idea of “instant credit” app for the emerging middle class and we launched a (borderline illegal) MVP of an “instant credit” Android app that could do everything we wanted with virtually no partner dependencies in just 4 weeks.Results: Just a year later, we scaled/optimized the product to thousands of borrowers with >80% repayment and repeat rates, and this little MVP has turned into one of the world's most innovative products (according to Fast Company). Our users love it, and millions of people across Africa can't wait to get access. Tala is backed by Lowercase Capital, Google Ventures, Collaborative Fund and other leading investors. -
Co-Founder / IncubatorBloom Credit Apr 2016 - PresentNew York, New York, Us -
Vp, Product (Interim)Bloom Credit Jun 2021 - Nov 2021New York, New York, Us -
Founder & CeoCore Labs Aug 2017 - PresentNew York, Us- Raised preseed financing from 500 Startups, Flying Ventures & serial angels. - Launched series of experiments including Mural (a new take on the professional portfolio -- for knowledge workers) and Makeshop (distributed genius bar for creative services).- Closed/ launched partnerships with VC-backed Acadium (apprenticeship platform for digital marketers) & Bond Collective (coworking space operator in NYC).- Mural was a Top 5 product on ProductHunt, has aggregated 6k+ exemplar knowledge work products (e.g. product specs), and remains a self-sustaining side project. -
Seed InvestorInevitable Collective Jan 2015 - PresentSeed-stage investor in & advisor to startups that push the world forward. I invest on my own & lead syndicates. Common symptoms include: - initially simple solutions with discernible traction - that accelerate a statistical/macroeconomic inevitability - by unlocking latent opportunity in informal or nascent markets.Selected investments: Tala, Compology, OkHi, Instrumentl, Bloom Credit, Hyphen Media, and Harvesting. -
Co-Founder & Coo (Acquired)Gerry May 2019 - Jun 2021- Helped raise $3MM seed round from Core, 8VC, Kapor, Bessemer, and Equal.- Pivoted mid-pandemic from assisted-living focused concierge to suite of tools helping seniors age-at-home with support of a licensed social worker. - Launched/scaled efficient co-registration campaigns (<$2 per lead) and co-led channel partnerships with Nassau Re, The Senior Company, and other providers.Acquired in 2021. -
Product/Growth ConsultantAjayrajani.Com Mar 2013 - May 2019Product & growth strategy consulting for seed -> series B startups & mature consumer/media cos. Recent clients include AARP, Cemtrex, Mighty, FuseMachines, Story2, Tala (formerly Inventure) & CreditIQ. Focus/specialize in: - finding product/market fit (e.g. experiment design/execution, user interviewing & cohort analysis)- early growth/scaling (testing channels, optimizing funnels & building replicable growth formulas)- CEO coaching (e.g. building data-driven culture/leadership & fundraising strategy/messaging)
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MentorTechstars Jul 2014 - Sep 2014New York City, New York, UsGrowth/product for Kaplan Techstars Ed Tech Accelerator 2014 class. -
Director Of ProductGrovo Aug 2011 - Apr 2013New York, Ny, UsBackstory: When I joined Grovo, the company was generally focused on “internet education” and operated a platform where people could watch short videos on how to do things on various websites. Behaviorally, this meant that people could discover new sites on Grovo, learn to use sites they heard of or master sites they were already using. Process: As head of product, I used cohort analysis and messaging/email tests to establish that users who watched a lesson on a product they already used in their first session watched a lot more videos in their first 30, 60 and 90 days than others. My team then methodically optimized our onboarding to provide this “core product value’ instantly upon on signup and over time via lifecycle marketing. Results: Our efforts led to 6 months of >30% month-over-month growth in virtually all engagement KPIs and a Series A from Accel Partners. -
Summer AssociateCovington & Burling May 2010 - Aug 2010Washington, D.C., Us -
FounderTastespace Jan 2007 - Mar 2008Built interactive restaurant discovery engine in response to (at time - 2007) disjointed & tedious experience of making plans with friends. These included Tastrix (award-winning menu search technology), Take Me Out (venue recs based on who you’re going out with, later emulated by Urban Daddy’s The Next Move) and Taste-it button (bookmarking tool for foodie content). Featured one of the Best Ideas of 2009 by Restaurant Magazine and on Fox 5 & WPIX 11.Used underlying technology to develop & license cutting-edge web/social crawlers with outsourced support to large media portals including FiLIfe (joint venture between IAC and WSJ), Active Network and All Menus.
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Consulting AssociateBoone Opportunity Lenders Nov 2007 - Feb 2008Hybrid credit/equity fund; invested in private, small/middle-market, non-distressed growth companies with $2-$5MM EBITDA.
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AssociateAtlas Holdings Llc Jun 2006 - Mar 2007Greenwich, Connecticut, UsMiddle-market private equity firm focused on bankruptcy section 363 asset purchases and reorganizations, highly structured equity and debt investments, leveraged ESOP acquisitions, and difficult transactions with labor issues, environmental challenges or complex operating configurations.
Ajay Rajani Skills
Ajay Rajani Education Details
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New York University School Of LawJ.D. -
Wesleyan UniversityGovernment -
Cornell UniversityGovernment -
Friends Academy
Frequently Asked Questions about Ajay Rajani
What company does Ajay Rajani work for?
Ajay Rajani works for Tala
What is Ajay Rajani's role at the current company?
Ajay Rajani's current role is SVP, New Ventures.
What is Ajay Rajani's email address?
Ajay Rajani's email address is aj****@****ail.com
What is Ajay Rajani's direct phone number?
Ajay Rajani's direct phone number is +151633*****
What schools did Ajay Rajani attend?
Ajay Rajani attended New York University School Of Law, Wesleyan University, Cornell University, Friends Academy.
What are some of Ajay Rajani's interests?
Ajay Rajani has interest in Marketplaces, Location Based Services, Mobile Enterprise, Mobile, Digital Media, Social Media, Education, Analytics, Social Media Platforms.
What skills is Ajay Rajani known for?
Ajay Rajani has skills like Start Ups, Strategy, Venture Capital, Entrepreneurship, Product Development, Business Strategy, Marketing, Private Equity, User Experience, Strategic Planning, Product Management, Mobile Applications.
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