Ajay Sivadasan Email & Phone Number

Doha, Qa

Doha, Qatar

In my current role as CMI & NPD Manager, reporting to the CCO, I lead the Insights function (CMI) and manage the overall New Product Development Process (NPD) for the commercial teamMy prime responsibility is to drive actionable insights for the commercial organization, leveraging data from providers such as Nielsen RMS, Brand Health track and other custom studies to deliver Category & Brand insights that shape the strategic and tactical commercial decisions.I also lead the NPD Process, where I collaborate with a cross-functional team (Procurement, Supply Chain, R&D, Planning, Manufacturing and Finance) on a weekly basis, to ensure pre-launch progress, align updates, align decisions and ensure timeline compliance.Few highlights: Led a Pack & Product study (Qual & Quant tests) that resulted in the successful relaunch of our Fresh & UHT Juices portfolio. Helped drive a pack standardization exercise on our Yogurts & Desserts range by identifying gaps in our single serve cups portfolio to drive market share and optimize MoM. Leading the implementation of Stage Gate process, which ensures a process driven approach to assess and ensure operation feasibility and commercial benefit to NPD ideation before project kick-off.

United Arab Emirates

Led insights and analytics delivery for clients including PepsiCo, Reckitt, J&J, and a set of medium to small scale clients across the GCC. Joined NIQ as a Senior Research Executive. Promoted to Account Manager in Q4 '18, where my role expanded to driving the day-to-day engagement and enhancement of the value we provide to our clients.Managed day-to-day engagement with key client PepsiCo, providing tactical insights on in-market performance and influencing sales & marketing strategyCollaborated on Pep Strat Plans for major GCC markets, securing $2M+ annual opportunity in previously unidentified Snacking portfolio white spaces. I also streamlined delivery efficiency by creating best-practice category deep dive templatesPrior to this, I led high-performing Insights team of 3 executives, servicing 70 Small/Mid-scale clients. Managed stakeholders, ensured end-to-end Insights & Analytics delivery, and pitched relevant Nielsen solutions to drive commercial growth

United Arab Emirates

United Arab Emirates

Key point of contact for the client in routine and ad-hoc deliverables/reports. Responsible for timely and accurate delivery of projects whilst contributing to the growth of client's business within Kantar WorldPanel by identifying potential revenue opportunities from ad-hoc projects. Support the team with on-site client servicing, forming relationships and building trust with key contacts at client side.Key Responsibilities: • Maintain and Grow Client Relationship• Account Handling• Service Development• Basic Data Tracking, Analysis & Insights• Team, People and Self Development

Bengaluru Area, India

Rated one among the Top Twenty in the Annual Appraisal Cycle 2013.Responsible for analyzing sales trends for the client through both the proprietary POS Data analysis and secondary research to initiate and work on Proactive projects that is of potential value to the end-client.Responsible for the training and mentoring of junior colleagues within the UK Business Insights team.Achievements:Received Customer Satisfaction award for quick turn-around and detailed analysis provided in the Brand Diagnostics project done for the end-client.

Bengaluru Area, India

Worked on Ad-Hoc projects for clients in the UK CPG Market. These projects are mainly reports/business presentations which provides the client with detailed analyses, insights into their current and historical performance, trends, promotional and pricing strategies and actionable recommendations for their brands or products. Achievements:Drove efficiency enhancements through creation of Data reports that resulted in significant time savings for the teamCreative Lead for the merging of two verticals within Genpact SMS (IRI Shopper Analytics and IRI Business Consulting & Shopper Insights Team) into the AIG Vertical (Analytics & insights Group)Genpact Lean tested and certified.Presented a White Paper on “Ice Cream – Trends & Challenges in India” published in Genpact. Presented 3 Knowledge Sharing sessions with the team, explaining the trends seen in various product categories in UK Retailers.Recognized twice with the Genpact Bronze Award for exemplary performance and demonstration of company values.Awarded several Customer Satisfaction Awards in recognition of quality of work and commitment to the client leading to client delight

Master Of Business Administration, Marketing

Worked as a Graduate Assistant to the Dean's Associate at Eberly College of Business.

Bachelor Of Business Management, Business Administration And Management, General

High School/Secondary Diplomas And Certificates

Activities and Societies: Debate Team, The Boy Scouts, School Band