Ajay Suresh Email and Phone Number

• Managing the Action Figures and Plush Portfolio, including a mix of IP and licensed products• Responsible for top- line and bottom- line growth through extensive P&L management• Lead the marketing efforts for the portfolio through a mix of digital, social and TV campaigns, along with retail activations• Maintain a healthy mix of products via both domestic sourcing and direct imports to customers to ensure product availability

• Managed a team of 8 Sales Officers and 30 distributors to drive double-digit Y-o-Y growth.• Finished in the Top 3 Sales Managers nationally (out of 56) in a quarter- long contest. Also, led the territory to a historically highest value and coverage delivery for powdered beverages.• Built and executed a cross-category distribution strategy leading to strong growth across categories.• Grew sales by at key accounts through a merchandising and visibility plan deployed at the outlets.• Increased the route-to-market (RTM) footprint by 7% by expanding coverage to new stores.• Enhanced consumer experience by increasing cooler penetration (+5%) & unique lines billed (+3).

• Worked across multiple stints ranging from category planning to brand management. • Analyzed the current and historic trends to create the Diwali gifting plan of ~INR 15Cr for key national Modern Trade accounts.• Worked with the Oreo Brand team to create the online media strategy in a chosen space by collaborating with influencers. Also conceptualized the creation of a social media chatbot.

• Awarded the only Sales & Marketing Pre-Placement Offer from XLRI for building the rural winning bundle for Cadbury Perk.• Reworked the product proposition by changing the marketing mix and GTM strategy.

• A client- facing role which involved leading a team of 40 to manage a total of 15 turnkey projects across Dubai.• Extensive experience with B2B sales, negotiations and stakeholder management. • Managed the production, distribution, and documentation of furniture worth over AED 1 Million across the Middle East.• Increased turnover by 20% for FY 2017-18 by expanding the client base through a focused outreach campaign across Dubai. This included creating a new website and targeting short-term B2B projects.• Reduced overheads by cutting accommodation, transportation, and utility costs by ~40%. This included procurement and storage management, and hiring of new personnel.

• Worked on the USD 135Mn Project, Al Fattan Crystal Tower, Dubai during construction phase• Managed 1000+ manhours over two days to complete a bottleneck task with high efficiency• Planned the workers’ path through the site to reduce blockages and improve inventory movement