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A technically oriented self-motivated creative strategist who is able to see the big picture while creating workable solutions for branded content campaigns.With a range of work experience in beauty, design & art direction, marketing, consumer packaged goods and retail. Working experience in a multi-disciplinary beauty company servicing in cosmetic, skincare, haircare, and fragrance brands as well as, beauty retailers in prestige, specialty and mass markets. She provides her skills and services in this hybridized brand-focused agency; which offers intelligent, inspired solutions in areas of brand strategy and development, creative design, product development, packaging design.Knowledge of skillset and capabilities include the following, but not limited to:• DTC and Front-end Web Development - Online platforms such as Shopify, Squarespace and Wordpress• Digital Marketing & Advertising - Growth in online presence with original content and promotions• Graphic Design - Proficiency in Adobe Creative Suite for content development across platforms for brand identity, packaging design and print• Social Media Strategy - Create original content and design direction social media platforms• Strategic Concept & Development - Deliver presentation materials across a wide range of medium for internal affairs or client acquisition• Project Management - Planning and overseeing projects to ensure they are completed in a timely fashion and within budget
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Senior Creative Director, Packaging DesignThe CenterLos Angeles, Ca, Us
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Senior Creative, Packaging DesignCyklar Jan 2024 - PresentWest Hollywood, California, United States -
Senior Creative, Packaging DesignCyklar Mar 2024 - PresentWest Hollywood, California, United States
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Senior Creative Director, Packaging DesignThe Center Sep 2020 - PresentWest Hollywood, California, United States
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Senior Creative, Packaging DesignPhlur Sep 2020 - PresentWest Hollywood, California, United States -
Senior Creative, Packaging DesignSaltair Sep 2020 - PresentWest Hollywood, California, United States -
Senior Creative, Packaging DesignMake Beauty Sep 2020 - PresentWest Hollywood, California, United States -
Senior Creative, Packaging DesignPrequel Dec 2022 - PresentWest Hollywood, California, United States -
Creative Consultant + StrategistCba - Creative By A.J. Jan 2018 - PresentLos Angeles, California, United States -
Senior CreativeNaturium Sep 2020 - Aug 2023Los Angeles, California, United States -
Consumer Insight Strategist And Internal Marketing ManagerHatchbeauty Brands Jan 2019 - Sep 2019Greater Los Angeles AreaBRAND + MARKETING STRATEGIC DEVELOPMENT• Support our sales and brand team by ensuring both the marketing plan and consumer narrative are present and visually articulated in retailer presentations• Develop support materials for sales teams by way of (fact sheets, etc.) • Write/craft consumer personas and insights as well as other internal marketing collateral (press releases, case studies, etc.)INTERNAL MARKETING MANAGEMENT• Serve as the “HATCHBEAUTY Brands” brand ambassador, ensuring all internal efforts are adhering to brand guidelines • Develop internal marketing collateral• Manage outside agencies/vendors e.g. public relations, booking agent, etc.• Manage content calendar and content creation across HATCHBEAUTY Brand owned social channels and websitePROPREITARY CONSUMER TRENDS ANALYSIS• Help facilitate the launch/on-boarding of our data and trends tools • Help execute the launch of the Trend Lab facility• Write/Launch Trend Reports leveraging insight from Brand Team Members via whitepaper/website login -
Ecommerce ManagerHatchbeauty Brands Mar 2017 - Jan 201810951 West Pico Blvd Los Angeles, Ca 90064 (310) 396-7070• Manage the day-to-day digital operations for one or more brands, including distribution strategy, site and consumer experience, and content strategy and execution• Working with the Digital team, help develop a scalable and results-driven strategy for driving growth in traffic, sales and revenue via e-commerce across one or more brands• Report on, and make recommendations to respond to, weekly analysis of sales, revenue and profit performance across all channels with KPIs and trends
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Creative Marketing ManagerHatchbeauty Brands Aug 2013 - Mar 2017Santa Monica, CaliforniaBRAND & MARKETING• Supported Sales & Brand Marketing team by ensuring both the marketing plan and consumer narrative were present and visually articulated in retailer presentations• Developed support materials for Sales teams• Crafted and wrote consumer personas and insights for internal marketing collateral including press releases and case studies and created business cards and letterhead• Ensured all internal departments were adhering to brand guidelines• Managed outside agencies/vendors (including public relations and booking agent)• Develop and execute merchandise assortment plan and strategiesECOMMERCE• Collaborated with marketing, creative, product, sales and customer service departments to support e-commerce activities• Executed sales on six websites including pricing updates, discount rules and content updates• Managed bugs: validated issues, provided clear tickets to dev, QA resolution• Managed new product and content creation• Provided direction to creative team on e-commerce requests• Configured and managed website apps such as popup tools, search tools and product feeds• Maintained online content calendar to ensure website and messaging is consistent with monthly and seasonal campaigns• Analyzed site metrics to identify opportunities to improve conversion rateCREATIVE• Produced all aspects of creative collateral for Sales & Brand Marketing decks
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Senior Creative DesignerHatchbeauty Brands Mar 2009 - Mar 20171715 18Th Street Santa Monica, Ca 90404 (310) 396-7070• Manage a team of designers with management of projects and program timelines from concept through production• Work with Creative Director and Art Director on current and future brand innovations• Execute artwork for primary and secondary packaging with knowledge of manufacturing and production processes• Excellent craft and mock-up skills • Attend press checks, participate in art approvals and photo shoots with a solid grasp of photo retouching
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Graphic DesignerBennett Kreative Jun 2008 - Feb 20101307 Pico Blvd Santa Monica, Ca 90405Formally known as Thread Group.• Logo Design• Branding & Identity• Packaging• Line Sheets• Website Design• Product IntegrationClients include:• Capital Brands• CVS• Japonesque: Create Beauty• Kolmar Labs• Peter Lamas• Peacekeeper Cause-metics -
Graphic DesignerThread Group Mar 2008 - Jul 2008Branding, logo design, line sheets, product packaging & design, product integration, print production, trend forecasting, website design for retail and beauty companies including:• Gap• Target• Eizou Beauty• Kolmar Labs• Peter Lamas• Pure Beauty• Welovebeauty.com
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Graphic DesignerJunior Drake, Inc. Apr 2008 - Jun 2008Greater Los Angeles AreaJunior Drake bags are created with the spirit of women all over the world in mind. One woman, Patsy Brown, is our muse. Patsy was born into a family if dancers and actors. As a young aspiring actress, she took “Junior Drake” as her stage name. Patsy’s accomplishments in film and theater ultimately paled in comparison to the mark she later left in the world of business and community service. Hoping to pass Patsy’s electrifying essence to other women, the Brown family has sought to immortalize her revolutionary fashion sense and her wonderful legacy. Each bag carries her vision — each bag is Junior Drake.Responsibilities include:• Presentation Design• Line sheets• Product Catalog Design -
Packaging DesignerChase Design Group (La & Ny) Mar 2008 - Apr 200899 Pasadena Ave #9, South Pasadena, Ca 91030Package Design for any of the following properties: toys, cosmetics, and food products. -
Graphic DesignerMighty Fine Inc. Jan 2008 - Feb 2008Every brand created is designed and marketed to fit the specific needs with retail partners ranging from hip boutiques, specialty and better departments, and department retailers. Mad Engine LLC, a leading full-service apparel company, formally announced today (Feb. 12, 2018) that it has completed its acquisition of Mighty Fine Inc.• Store-front advertising• Branding + Identity• In-store collateral• Marketing/Promotion collateral (trade show, line sheet, etc.)
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Graphic DesignerOnelife Apparel Nov 2007 - Jan 2008Designed for a West Coast Tattoo-inspired Rock&Roll apparel company. Created artwork for up and coming 2008 Spring-Summer women's fashion line.
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Graphic DesignDisney Consumer Products Jan 2007 - Aug 2007› Designing apparel graphics for boys infant/toddlers, young mens’ and mens’› Present graphic trends to internal creative team, category team, and licensees› Participate in licensee meetings with category partners -
Apparel DesignerWorld On Fire L.L.C. D.B.A. Fareware Jan 2007 - Mar 2007Thought-provoking designs in promoting social justice issues and awareness graphically represented through apparel; i.e. charities and organizations such as Heifer International and Friends of the Orphans
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Administrative AssistantOtis College Of Art And Design Aug 2002 - May 2006Assisted in day-to-day operations in the Liberal Arts' DepartmentProvided extensive clerical support for office including filing, data entry, and enrollment -
Administrative Assistant[Iq] Innovative Quality Unlimited Oct 2005 - Nov 2005Basic Office DutiesHandling Clientele needsManaging and outsourcing merchandise
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Freelance DesignerNeuron Syndicate Inc. May 2005 - Jun 2005• Untilized experimental art direction for image layout• Assisted in photoshoot• Designed multiple music packaging
A.J. Baxa Skills
A.J. Baxa Education Details
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Digital Marketing -
Advertising Design In Communication
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High School Diploma
Frequently Asked Questions about A.J. Baxa
What company does A.J. Baxa work for?
A.J. Baxa works for The Center
What is A.J. Baxa's role at the current company?
A.J. Baxa's current role is Senior Creative Director, Packaging Design.
What is A.J. Baxa's email address?
A.J. Baxa's email address is ab****@****uty.com
What is A.J. Baxa's direct phone number?
A.J. Baxa's direct phone number is +131039*****
What schools did A.J. Baxa attend?
A.J. Baxa attended General Assembly, Otis College Of Art And Design, Henry Perrine Baldwin High School.
What skills is A.J. Baxa known for?
A.J. Baxa has skills like Packaging, Logo Design, Advertising, Illustrator, Graphic Design, Concept Development, Indesign, Creative Direction, Art Direction, Beauty Industry, Brand Development, Marketing.
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