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Aj Brown Email & Phone Number
Chief Operating Officer
at
Brand Safety Institute
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✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Chief Operating Officer
Location
San Francisco, California, United States
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Aj Brown is listed as Chief Operating Officer at Brand Safety Institute, based in San Francisco, California, United States. AeroLeads shows a matched LinkedIn profile for Aj Brown.
Aj Brown previously worked as Advisor at Adfidence and Head of Brand Safety & Ad Quality at Twitter. Aj Brown holds Master Of Business Administration - Mba from Georgetown University.
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Brand Safety Institute
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Profile bio
About Aj Brown
A seasoned leader at the intersection of trust & safety and digital advertising, AJ Brown serves as Chief Operating Officer of the Brand Safety Institute. As COO, AJ orchestrates BSI's operations across its editorial, educational, and partnership endeavors, and aims to leverage his expertise to help marketers more effectively navigate brand safety & suitability on platforms. Prior to joining BSI, AJ was Head of Brand Safety and Ad Quality at Twitter, charged with delivering a positive advertising experience on the platform by serving high-quality ads in brand-safe environments. AJ joined Twitter in 2016, and led or played a key part in company milestones including the development and enforcement of civic integrity policies, enhancements in transparency, and most notably establishing Twitter’s Brand Safety practice. During his tenure, his teams wrote and enforced policies, built and scaled operations teams, launched product features, and cultivated partnerships with advertisers, agencies, and industry trade groups.Never one to sugarcoat difficult and nuanced topics, AJ is a vocal thought leader in the industry, and was among the founding platform representatives in multiple industry brand safety initiatives. AJ developed and executed a multi-pronged brand safety roadmap for Twitter following the company's acquisition by Elon Musk, including delivering enhanced brand safety controls and third-party reporting for advertisers, independent analysis of hate speech on the platform, and reigniting Twitter's transparency reporting. His work to promote responsible monetization at Twitter aligns perfectly with BSI’s mission to continuously drive a healthy and sustainable advertising ecosystem.In parallel with his day job at BSI, AJ is pursuing his MBA. He is proud to return to his alma mater, Georgetown University, to continue his development as a business leader.
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17 roles
Aj Brown work experience
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Advisor
Chief Operating Officer
Responsible for orchestrating BSI's operations across our educational, editorial, and partnership initiatives. Since joining BSI, we have:- Successfully implemented internal task tracking to promote awareness, structural efficiency, and accountability- Published thought leadership pieces both independently and in collaboration with our partners on topics such as multimodal AI-driven content moderation, investing in quality journalism, brand safety for creators, and more- Leveraged the collective voices of our peer-to-peer forums to provide valuable feedback on nascent industry standards, as well as forward-looking insights for the industry- Published a guide for marketers navigating common brand safety & suitability challenges on platforms, mitigating the need for platforms to repeatedly educate clients on these topics privately- Launched modules 1 & 2 of our Brand Safety & Suitability Strategy BootcampSpeaking Engagements:- "The Context of Content: Aligning Values and Messaging" - Panelist, BrandWeek, Phoenix, Sept 2024- "Election Readiness in Social: Navigating Digital Misinformation in 2024" - Panelist, 4A's Business as Unusual Webinar Series, Sept 2024- "Benchmark avec CTV?" - Moderator, ANA Programmatic Transparency Benchmark Launch Event, Cannes, June 2024- "Navigating Brand Safety in 2024" - Panelist, WFA Global Marketer Week Masterclass Sessions, Toronto, May 2024- "The State of Brand Safety Today" - Panelist, POSSIBLE, Miami, April 2024- A Conversation Between Two Platform Brand Safety Leads - Interviewee, TikTok's Beyond Brand Safety Summit, NYC, April 2024- "Brand Safety Agenda: What Does 2024 Look Like?" - Moderator, TAG State of the Fight, NYC, Oct 2023- "Policy and Regulation in the Creator Economy" - Panelist, VidCon, Baltimore, Sept 2023
Head Of Brand Safety & Ad Quality
Led Twitter's Brand Safety & Ad Quality teams, reporting directly to the head of Trust & Safety. A few notable accomplishments at Twitter 2.0 (before it was X):- Introduced Adjacency Controls, empowering advertisers to prevent ads from appearing alongside brand-unsuitable content in feed on Twitter before any other social platform- Launched industry-first third-party reporting partnerships with Integral Ad Science and DoubleVerify that consistently showed 99.9%+ brand-safe ad placement on Twitter- Engaged Sprinklr to assess Twitter’s efforts to reduce the reach of hate speech, which concluded that toxic content receives 67% fewer impressions than nontoxic content, and that hate speech reach is significantly lower than our own first-party analyses showed- Overhauled political ad detection systems, reducing total ad review volume and associated costs by 85% while maintaining precision & recall from the previous system- Drove the publication of Twitter’s 21st Transparency Report, our first since the acquisition
Nov 2022 - Jun 2023
Global Manager, Monetization Integrity
- Built and led a team of nine program managers driving scaled content moderation operations for Twitter’s revenue product policies to protect users, advertisers, creators, and vendors- Stood up two net-new content moderation operations to promote integrity in Twitter’s nascent creator monetization and e-commerce offerings
Jul 2021 - Nov 2022
Global Program Manager, Brand Safety & Global Brand Safety Officer
- Global program lead for Twitter's Brand Safety industry relations in the policy space, policy enforcement, operations, and incident triage- Co-authored Twitter’s Brand Safety Policy and built two scaled operations to enforce it for monetized publisher video content and trending topics/search results, reducing brand safety incident escalations by 95%- Attained Twitter’s first-ever independent brand safety certification via independent audit, mitigating significant potential losses to Twitter’s £100M UK ad business by bringing the company into compliance with the IAB Gold Standard- One of Twitter’s two inaugural representatives in the Global Alliance for Responsible Media, with which I played a key role in developing and publishing the industry-standard GARM Brand Safety & Suitability Framework in 2020
May 2018 - Jul 2021
Program Manager, Ads Integrity (Americas)
- Stood up Twitter’s Political Campaigning & Issue advertiser certification processes and policy enforcement operations (prior to Twitter's 2019 decision to ban political ads)- Investigated foreign interference in the 2016 U.S. Presidential Election through Twitter Ads, supporting CEO testimony before the U.S. Senate Intelligence Committee; resulted in termination of Russian state media business relationships and donation of roughly $1.9m in associated advertising revenue to civic integrity research
Aug 2017 - May 2018
Policy Operations Support Specialist
- Implemented KPI tracking for policy review of Promoted Trend, First View, and Live Stream product offerings- Built internal resource to aggregate all outstanding ad review engineering bugs, to raise awareness and mitigate redundant engineering work- Developed communications templates to streamline internal messaging for bugs, policy updates, and workflow changes- Served as primary escalation point for high-profile ads policy issues for the US; liaised between content moderation teams, engineers, and sales reps to reduce barriers to revenue, often involving time-sensitive policy issues with significant revenue implications
May 2017 - Aug 2017
Ad Operations Support Specialist - Shared Services
- Resolved over 1,300 external policy queries, balancing comprehensive policy enforcement with timely issue resolution
Dec 2016 - May 2017
Research Analyst
- Co-developed Excel model to parse raw data from trend report PDFs to be used in valuation reports- Updated pre-analysis cost-estimating model and ground lease comparison guide for classifying incoming project leases- Compiled data on US convention centers for use in HVS valuation reports, maintained an internal database on clients
Jun 2016 - Aug 2016
Contributing Editor
Apr 2015 - Apr 2016
Managing Editor
- Coordinated across senior editors to improve production efficiency under deadline; record submission of 10:21pm for 2:00am publisher deadline- Responsible for ensuring adherence to style and grammar guidelines, as well as advertiser compliance with university policy- Maintained the daily operation of all publications, including a twice-weekly print copy with a circulation of 4,000- Directly managed Copy, Layout, and Photo departments
Nov 2014 - Apr 2015
Social Media & Journalism Intern
- Wrote a total of 35 articles, posted and promoted articles using Drupal CMS, BufferApp, Facebook, Twitter and Google+
Jun 2015 - Aug 2015
Senior Photography Editor
- Managed assignments with a staff of 25 photographers, edited all photos to be published twice-weekly in print and online- Coordinated sales of photo content with ABC News, New York Daily News, The New York Times, and The Washington Post- Received Staffer of the Semester award for fall 2013, and Staffer of the Week for the week of March 23, 2013
Apr 2013 - Apr 2014
Deputy Photography Editor
Mar 2013 - Apr 2013
Assistant Photography Editor
Aug 2012 - Mar 2013
Intern
Mar 2013 - Jun 2013
4 education records
Aj Brown education
Master Of Business Administration - Mba
Georgetown University
Bachelor Of Arts (B.A.), Major In Government, Minor In Business Administration
Georgetown University
Semester Abroad, Developmental Economics
Gokhale Institute Of Politics And Economics
High School Diploma
Redwood High School, Tuhsd
FAQ
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Quick answers generated from the profile data available on this page.
What company does Aj Brown work for?
Aj Brown works for Brand Safety Institute.
What is Aj Brown's role at Brand Safety Institute?
Aj Brown is listed as Chief Operating Officer at Brand Safety Institute.
Where is Aj Brown based?
Aj Brown is based in San Francisco, California, United States while working with Brand Safety Institute.
What companies has Aj Brown worked for?
Aj Brown has worked for Brand Safety Institute, Adfidence, Twitter, Hvs, and The Hoya.
How can I contact Aj Brown?
You can use AeroLeads to view verified contact signals for Aj Brown at Brand Safety Institute, including work email, phone, and LinkedIn data when available.
What schools did Aj Brown attend?
Aj Brown holds Master Of Business Administration - Mba from Georgetown University.
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