I'm a conversion rate optimization specialist. As CEO/Founder of Experiment Zone, I help online businesses grow their sales by improving their websites.As a board member, I help businesses figure out what is really standing in the way of their growth by collecting the right information, so they stop getting distracted by the wrong data or just following their gut.I'm also an advisor and mentor to startups. I help them figure out how to find and talk to their ideal customers, so that they can have "ah ha" moments, so their products appeal to the people who really need them. I'm the host of Startup Insights, the podcast that helps entrepreneurs build businesses that solve real problems by doing smart user research. You can find the latest episodes on my website: https://www.ajdavis.co/podcast/I'm a frequent conference speaker and podcast guest open to inquiries through LinkedIn or my website: https://www.ajdavis.co/contact/I love bringing life to data --- to tell the story of what customers need, what they want, and what companies need to do about it to stay relevant.
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Principal ConsultantExperiment ZoneAustin, Tx, Us -
Founder And CeoExperiment Zone Mar 2017 - PresentAustin, Texas, UsExperiment Zone was built to help companies & agencies looking to maintain, expand, and improve digital experiences using conversion strategy and testing, site experience audits, conversion audits, and many more. Visit us at ExperimentZone.com or send me a message for more information.Find us on Clutch to hear directly from our happy clients: https://clutch.co/profile/experiment-zone -
Fractional Conversion Rate Optimization AdvisorTechless Dec 2023 - PresentPlano, Texas, Us -
FounderZero Zero Fun 2024 - Present
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Board MemberMobile1St, Perfecting Mobile Conversion Jan 2021 - Feb 2022Austin, Texas, Us -
Optimization Director / Senior Product ManagerClearhead: The Digital Optimization Agency 2016 - 2017Owned and managed the digital product and conversion rate optimization (CRO) strategy for Fortune 500 clients including CVS, lululemon, Steve Madden, and USAA.Led cross-functional project teams through the design, implementation, and analysis of A/B tests.Established and lead the Research product team in developing research processes and new methodologies for client engagements, including: usability testing, prototype testing, surveys (including intercept and email), information architecture evaluations, and A/B usability testing.Managed research queue and executed lean user research across clients including Adidas, Cost Plus World Market, Procter & Gamble, Express, Ulta, Vitamix, and Whole Foods.Created marketing materials to sell research and the research process to leading retail and apparel, consumer electronics, healthcare, insurance, and financial services clients.
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User Experience ResearcherGoogle 2014 - 2016Mountain View, Ca, UsLed user experience research for Optimize and Optimize 360 from initial product design sprint to beta launch. Optimize and Optimize 360 are testing and personalization tools built on top of Google Analytics. Initiated research to make consumer and enterprise product decisions, from planning, collecting, and employing data. Evaluation methods included: usability testing, prototype testing, intercept surveys, interviews, diary studies, usability benchmark studies, and ethnographic field studies.Collaborated with large teams of UX designers, engineers, and product managers to create delightful digital experiences.Conducted iterative design research for Google Drive for Work, Google Drive for Desktop, and DoubleClick for Publishers. -
Human Factors ScientistCharles River Analytics 2011 - 2014Cambridge, Ma, UsDetailed product requirements and user stories and managed product backlog and team prioritization in a scrum environmentOwned the client engagement from establishing partnerships, pitching ideas through grant proposals, communicating project progress, and adjusting priorities based on internal resources and external feedback -
Usability Research AssociateUser Experience Center At Bentley University 2011 - 2012Waltham, Us -
Research Analyst For Merrill EdgeMerrill Lynch 2008 - 2011New York, Ny, Us
Aj Davis Education Details
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Bentley University - Mccallum Graduate School Of BusinessHuman Factors In Information Design -
Tufts UniversityHuman Computer Interaction -
Wellesley CollegeEconomics
Frequently Asked Questions about Aj Davis
What company does Aj Davis work for?
Aj Davis works for Experiment Zone
What is Aj Davis's role at the current company?
Aj Davis's current role is Principal Consultant.
What schools did Aj Davis attend?
Aj Davis attended Bentley University - Mccallum Graduate School Of Business, Tufts University, Wellesley College.
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