- Editing, managing and growing a US-based site with millions of unique users, a vast email database and a multi-million dollar revenue.- Developing tone of voice.- Working with brand partners in the US and Canada.- Managing an international team of writers and administrators.- Nurturing affiliate marketing relationships.- Creating articles and newsletters.- Email marketing.- Building revenue without diminishing editorial integrity.- Choosing pictures of dogs.

• Creating, commissioning and editing written and visual content for ethically-led, multi-million dollar start-ups including Petted.com and new projects• Creating social ads, taglines, and retargeting emails• SEO writing and editing • Scripting video content• Deciding and sustaining tone for an astonishingly successful creative team

KEY ACHIEVEMENTS• Created exceptional content for leading newspapers, magazines, websites, and brands, including Empire, Guardian, Observer Magazine, Telegraph, Vera for Virgin Atlantic, YOU, Independent, Daily Mail, ES Magazine, Jaguar, Google, Guinness, LG, Marie Claire, Stylist, Guardian Labs, easyJet Traveller, Flash Pack and Changeboard.• Sourced and wrote profile interviews of major names such as Idris Elba, Laura Dern and Riz Ahmed.• Developed attention-grabbing commercial content across multiple sectors and industries, from fintech to drinks brands.RESPONSIBILITIES• Producing highly engaging and consistent editorial, B2B, B2C and branded content on a variety of topics, including film and television, travel, food and drink, physical and mental health, business, sport, technology and politics• On- and off-screen broadcasting: podcasts, TV, video, radio.

KEY ACHIEVEMENTS• Delivered effective editorial guidance to this leading travel start-up.• Created engaging SEO-optimised travel and lifestyle content. • Developed and maintained tone of voice guidelines.• Raised brand awareness and reputation by injecting creativity and innovation into marketing campaigns.• Enhanced in-house writers’ skills through coaching and mentoring.RESPONSIBILITIES• Collaborating with management to understand and deliver the company’s messaging.• Creating attention-grabbing content to promote Flash Pack’s travel packages to a global customer audience.

Same as Senior Writer role but on freelance basis.

In addition to the Senior Writer role:KEY ACHIEVEMENTS• Managed and edited special issues from conception to completion, including the ‘1997’ issue, the 2018 World Cup special issue, car specials and - most notably - the 400th issue and 10th birthday issue, all to challenging deadlines and briefs. 400th issue ‘The Greatest Edition’: In just four weeks, organised shoots and interviews of 15 men legendary in their fields, including Michael Caine, Thierry Henry, Martin Scorsese and Mario Testino. 10th birthday issue: In six weeks, organised shoots and interviews of 10 men whose lives had dramatically changed since 2007, including Anthony Joshua, Niall Horan, KSI and Jeremy Corbyn.

In addition to the Senior Writer role:KEY ACHIEVEMENTS• Improved and expanded relationships with film studios and publicists, resulting in several major exclusives and lucrative commercial deals.RESPONSIBILITIES• Responsible for all film-based editorial in ShortList magazine.

KEY ACHIEVEMENTS• Nominated four times for the PPA Writer of the Year and won two consecutive Games Media Awards.• A game-changer in the men’s magazine market acclaimed by senior leadership for setting the magazine’s tone and revolutionising the editorial content.• Sourced and wrote hundreds of interviews, from Al Pacino, Robert DeNiro and Grayson Perry, to Paul McCartney, Elton John, and Werner Herzog; from David Beckham and Adam Driver to Lewis Hamilton and Angelina Jolie.• Sourced and wrote the first interview by a serving Prime Minister (Gordon Brown) in a lifestyle magazine. • The company’s ‘flagship’ writer with over 70 cover features including two for Stylist magazine.• Wrote ground-breaking features on men and masculinity, including the first feature on male mental health in any mainstream UK publication (which received hundreds of appreciative emails from readers).RESPONSIBILITIES• Writing engaging, entertaining and educational features; conducting insightful interviews; managing and editing special issues and film content; external relationship-building; turning trends into stories. • Creatively contributing to the UK’s biggest lifestyle magazine in a fast-paced weekly production cycle.• Innovating editorial changes across the company.

KEY ACHIEVEMENTS • Drove 600% increase in traffic to Shortlist.com and moved it to the top of Google search rankings for “shortlist”.RESPONSIBILITIES• Editor, manager and content provider for the first two incarnations of Shortlist.com.