Business Development, Finance, and Management across industry sectors including technology, residential and commercial lending, real estate, and property development. A proven business development specialist and sales leader having successfully started companies and trained sales and support staff on how to generate leads and meet or exceed client expectations. A specialist in finance and property development, originating clients for both residential and commercial loans, sourcing funds from tier 1, tier 2, and private lenders, and raising private equity in-house via Greythorne Investment Fund - Property Development Master Fund.COMPETENCIES • Business Development / Sales - Proficient in-person or telephone sales skills, with high conversion rates and proven account management experience • Residential & Commercial Lending - Experienced originator for residential and commercial loans with underwriting experience• Property Development - Knowledgeable on complete property development cycle for residential and commercial projects, from design to construction, including finance• Problem Solver - Well versed in problem and conflict resolution with out-of-the-box thinking• Communicator and Relationship Builder - Skilled communicator and a proven steward of building mutually beneficial relationships with customers and industry professionals, with established contacts property development and lending/private equity circles• Team Player and Builder - Accomplished builder of cohesive teams and committed team memberQUALIFICATIONS • Bachelor of Science in Finance, San Francisco State University. • Estate Agent Licence, Victoria• Diploma, Finance and Mortgage Broking
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DirectorGreythorne Capital Jun 2020 - PresentMelbourne, Victoria, Australia -
DirectorGreythorne Group Jun 2015 - May 2020Melbourne, AustraliaGreythorne is a Melbourne-based company with expertise in building consultancy, commercial finance, and real estate sales. Director - Sales • Build a referral network within building contractors and developers within the greater Melbourne area• Contact prospective clients via referrals or industry meetups to discuss their project needs• Perform due diligence and create feasibility reports after a thorough review of project documentation including plans, permits, and proposed… Show more Greythorne is a Melbourne-based company with expertise in building consultancy, commercial finance, and real estate sales. Director - Sales • Build a referral network within building contractors and developers within the greater Melbourne area• Contact prospective clients via referrals or industry meetups to discuss their project needs• Perform due diligence and create feasibility reports after a thorough review of project documentation including plans, permits, and proposed financing structure• Provide recommendations that include a holistic view of the project, from design and construction, finance, to sales and marketing• Negotiate terms with building subcontractors, lenders, and sales channels• Maintain communication with the client throughout the process and provide updates as necessaryDirector - Finance and Equity Raising • Source financing in the form of debt or equity from tier 1, tier 2, or private lenders• Develop and manage relationships with private equity investors with the progress of each project• Continually raise private equity via in-house and AFSL-backed Greythorne Investment Fund (GIV)• Issue Indicative Letters of Offer with funding conditions to developers once the project has been approved or committed for funding• Review funding conditions and related documentation prior to granting unconditional Letter of Offer• Assign Quantity Surveyor (QS) to work with the developer and ensure seamless flow of capital into the project• Monitor (GIV) with assistance from fund underwriterDirector - OIEC• Operate as the Officer in Effective Control with the daily management of the business• Utilise MYOB accounting software to keep records and create reports• Ensure trust accounts are kept up to date and within compliance Show less
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Chief Zoo OfficerUmezoo Jan 2011 - Jun 2015Melbourne, AustraliaUmezoo.com was a start-up that offered movies and TV programmes to consumers at no cost, generating revenue via advertisement and corporate sponsorships. The platform integrated social features to enhance consumer engagement while offering vital market statistics to content partners to understand the needs of their audience.Co-Founder / Managing Director• Developed organisational structure including sales, business operations and legal agreements• Defined performance metrics and… Show more Umezoo.com was a start-up that offered movies and TV programmes to consumers at no cost, generating revenue via advertisement and corporate sponsorships. The platform integrated social features to enhance consumer engagement while offering vital market statistics to content partners to understand the needs of their audience.Co-Founder / Managing Director• Developed organisational structure including sales, business operations and legal agreements• Defined performance metrics and operational milestones• Identified and negotiated with content providersEquity Fund Raising• Created Information Memorandum to solicited private equity funding• Presented offer with case studies to groups of investors and content distributors• Raised $500,000 initial investments via private angel investorsAchievements:• Signed licence agreements with multiple content providers• Sold concept to the angel investment group• Service launched in August 2013 Show less
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General ManagerRapid Map Global Jan 2009 - Nov 2012Melbourne, AustraliaRapid Map Global is a provider of spatial technology solutions to local, state, and national government agencies. Their services include creation and implementation of custom GIS software, field data capture and POI (Point-of-Interest) mapping, and GPS hardware sales, support, and training.General Manager • Implemented organisational restructure for greater efficiencies and reduction of operational costs• Developed operational plans and budgets for short and long term… Show more Rapid Map Global is a provider of spatial technology solutions to local, state, and national government agencies. Their services include creation and implementation of custom GIS software, field data capture and POI (Point-of-Interest) mapping, and GPS hardware sales, support, and training.General Manager • Implemented organisational restructure for greater efficiencies and reduction of operational costs• Developed operational plans and budgets for short and long term horizons• Supervised accounting function and generated financial reports including P&L, Cash Flow Projections, AR/AP, and quarterly Balance Sheet statements• Ensured compliance with workplace regulations including Fairwork Australia and OHS• Identified business opportunities from both local/state government and private sectors• Generated tender and EOI proposals, including review of Government Information Technology Conditions (GITC) agreements• Analysed KPI’s against budget forecasts to identify opportunities for improvementAchievements:• Segmented company into three divisions along core competencies for efficient management and team collaboration• Increased company revenue from $1.9M in 2009, $2.2M in 2010, and $2.8M in 2011.• Enforced updated employment contracts with clearly defined terms and conditions for each full time and casual employee.• Enacted new accounting reports to highlight revenue and expense transactions more frequently• Acquired Aboriginal Mapping project in partnership with Victoria University and Wathaurung clan for the project worth over $500K. Show less -
CeoHighland Hills Lending Group Feb 2002 - May 2007San Francisco Bay AreaHighland Hills Lending Group (HHLG) was a startup that specialised in residential loans. The Company operated in California with offices in San Francisco, Santa Rosa, and Los Angeles. It also operated HHLG Home Loans, a warehouse banking arm with $20 million funding capacity with which it funded packaged real estate loans for resale to the secondary market including Fannie Mae and Freddie Mac. Founder / Managing Director • Defined the organisation’s sales strategies along with… Show more Highland Hills Lending Group (HHLG) was a startup that specialised in residential loans. The Company operated in California with offices in San Francisco, Santa Rosa, and Los Angeles. It also operated HHLG Home Loans, a warehouse banking arm with $20 million funding capacity with which it funded packaged real estate loans for resale to the secondary market including Fannie Mae and Freddie Mac. Founder / Managing Director • Defined the organisation’s sales strategies along with operational processes and scope• Directed executive team to manage operations and comply with regulatory requirements• Built partnerships with large financial institutions and community business leaders• Developed sales training materials and held regular training sessions in each company branch• Designed a company-wide cloud-based CRM system integrated with compliance, underwriting, loan qualification and approval capacities, which improved productivity by 200% in the first quarter of useAchievements:• Grew revenue from zero to annual gross topping $5 million within four years• Created wholesale banking operation in partnership with large institutional banks including Bank of America, Washington Mutual Bank, and IndyMac Bank to support a $20 million line of credit • Trained wholesale bank team on process and procedures to market packaged loans for re-sale to secondary markets and investors• Developed proprietary sales training methods and materials to help sales and support staff value customer relationships first, sales second.• Trained over 100 employees and many more through industry speaking engagements• Created and recorded marketing materials including radio and television ads• Designed a proprietary Sales Pipeline computer reporting system Show less
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Group ManagerBenchmark Lending Group 2000 - 2002San Francisco Bay AreaBenchmark Lending offers financing to residential and commercial real estate buyers.Group Manager - Wholesale Banking• Oversaw creation of wholesale banking division and negotiated contracts between participating banks and private equity partners• Oversaw all aspects of loan underwriting and approvals• Managed packaging and re-sale of loans to secondary markets, including Fannie Mae and Freddie Mac• Developed and maintained relationships with bankers and private… Show more Benchmark Lending offers financing to residential and commercial real estate buyers.Group Manager - Wholesale Banking• Oversaw creation of wholesale banking division and negotiated contracts between participating banks and private equity partners• Oversaw all aspects of loan underwriting and approvals• Managed packaging and re-sale of loans to secondary markets, including Fannie Mae and Freddie Mac• Developed and maintained relationships with bankers and private investors • Performed regular review of bank complianceAchievements• Successfully launched Benchmark Wholesale Lending, a division focused on funding internally- and externally sourced home loan packages• Created wholesale pricing matrix for both fixed and adjustable loan programs• Wrote lending and training materials, currently still used to train new sales personnel Show less
Aj Endrina Education Details
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Finance -
Business Finance
Frequently Asked Questions about Aj Endrina
What company does Aj Endrina work for?
Aj Endrina works for Greythorne Capital
What is Aj Endrina's role at the current company?
Aj Endrina's current role is Director at Greythorne Capital.
What schools did Aj Endrina attend?
Aj Endrina attended San Francisco State University, California Polytechnic State University-San Luis Obispo.
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