Tech-Based Beauty Company.As a Senior Manager of UI/UX Design at Base (PT Basis Inovasi Global), my role involves leading the digital ecosystem team responsible for the development of the Base and Olmorva company websites. In this capacity, I oversee the enhancement of the website flow by integrating a new quiz feature and optimizing the payment pages for improved functionality and user experience. This entails collaborating with cross-functional teams to conceptualize, design, and implement these features, ensuring they align with the company's branding, user needs, and business objectives. Additionally, I provide strategic guidance, conduct user research, and analyze data to continually refine and iterate on the website's design and functionality, ultimately driving engagement, conversion, and satisfaction among our users.