Accomplished leader in Marketing, Strategy & Key Account Management, with 16+ years’ experience in consistently delivering brand growth & salience. Strong hands-on experience in content creation, channel optimization (digital/ traditional) & Customer focused brand & sales strategies. Demonstrated history of effectively executing B2B & B2C brand campaigns, along with accomplishments in PR and online campaigns. Adept at leading teams, managing projects, and fostering collaborative efforts across departments.. Key Skills: Brand Strategy & Management • Customer Acquisition & Retention • Performance Marketing • Leadgen • Channel Management (Online/ offline ads) • Thought Leadership & Brand Assets (Reports, videos, website, social media, sales collaterals) • Campaign execution • Content creation & marketing • Brand Activations/ Calendars • PR • Events and IP • Project Management • Team Building • Vendor & Agency Management Live with the dictum : Persevere and Be Always Learning. My biggest strength is in driving people towards a common goal, bringing objectivity and sense of control in stressful situations (which I've had many) and being an effective communicator of ideas.