- Responsible for the management of Godrej Jersey brand for short shelf life portfolios.- Leading a team of 3 brand managers & Responsible for trade marketing. - Develop and implement strategies to achieve top line (~1300 Cr), bottom line and market shares. - Responsible for development and execution of brand communications, planning and implementation of marketing campaigns involving ATL and BTL mediums to strengthen brand equity.

Responsible for entire short shelf life portfolio

Brand Manager - Responsible for Milk and Curd categories

-Responsible for the Sales & Distribution in the Chennai metro with a team of 5 SOs, 20+ Distributor Salesmen and 30+ Distributors in Godrej CDPL- Responsible for execution of Sales Automation along with regular training and monitoring of Front-line sales staff and SOs to ensure 100% implementation of the same. - Plan and implement sales promotion in coordination with the marketing function.- Focus on alternate channels to build visibility and distribution.- Handled sales and business operations for Milk and Milk products with team of 4 SOs, 200+ Distributors and 25 delivery routes ( till Dec'19)

I underwent Management Traineeship with different BUs of Godrej Agrovet. The objectives included learning how each SBU functions and also to understand the various processes involved in sales and marketing, suggesting innovative ideas to improve the processes and to achieve goals of BUs through short project stints and developing leadership skills by progressing through the hierarchy. The projects included analysing low sales growth for Aqua feed Division in one of the geography and research on consumer behavior in context of new farming practices in Crop protection business.

Strategic Sourcing - Develop Price forecasting models for two highly sourced commodities & Pilot program to improve Farm productivity.- Developed different Price forecasting models for Perishable and non-perishable commodities covering major share of RM cost.- Benchmarked best models and technologies in the domain of Crop yield and acreage prediction- Ideated & piloted Farm productivity & Traceability programs with a major Agri Startup

Identifying the gaps in S&D and formulate a plan to increase the sales in Key selected markets- Analysed different distribution models deployed by the competitors via channel partner study.- Bench-marked competition in terms of Price, Margin structure, Quality & Marketing initiates.- Proposed order booking app till retailer level to monitor sales. - Suggested different GTM strategies to cover target consumers.- Ideated and executed various BTL and Trade promotion schemes to increase the sales.

The first internship in IRMA wherein we were exposed to the rural side of the country. We had to stay in village for two months, which is decided by our host organisation. Generally the host organisation is involved in set of development activities in the village. The segment will have two small projects apart from the general theme for internship, which is to understand the complete rural setting and the key institutions functioning in village.Rural action component Project:- Formation of women SHGs & to understand the impact of various tribal projects promoted by MILMA

Once thorough with the Production stint, I was given the opportunity in Sales and Marketing function (B2B Sales), which helped me in learning the science of Sales management. Key Responsibilities involved: -Sales Function- Handled sales of entire product portfolio in West & Central India through direct and indirect channels.- Responsible for business development, Credit control, Sales forecasting and filing tenders for all Govt. projects.- Co-ordination with all support functions to ensure timely supply of materials. Marketing Function- Lead for Marketing function and reporting to Head-Sales and Marketing- Responsible for all Key MIS reports. Developed and automated Daily, weekly and monthly reports through VBA and SAP.- Handled all marketing related activities.

ThyssenKrupp Electrical Steel India Private Limited (TKES India) is one of the Cold Rolled Electrical Steel Manufacturer in India.As an Operation Manager, the main task was running the Continuous coating and Annealing Line efficiently with minimum losses, higher productivity and superior quality product. Key responsibilities involved are mentioned below: -- Led a team of 10 (Staff+workers) as a Shift Incharge- Continuous Reviewing & modification of operational control procedures and SOPs- Material management and Man-power Planning (Both On-role and Off-role).- Inventory management.- Responsible for MIS reports like Daily/Monthly production report, CAPA (Corrective & Preventive action)- Review of HIRA (Hazard Identification and Risk assessment), DoT (Departmental objective targets).- Defect & Delay analysis along with modification of Process parameters to minimize the same.Achievement: - Part of Five Six Sigma Projects as team member / Project leader.