- Formulate, cascade and implement the annual brand plans and strategies of the assigned products/portfolio to include communication messages, positioning, product direction and specific programs to include but not limited to product/packaging, pricing, distribution, advertising, promotions, merchandising, customer service, new product introductions designed to achieve objectives. - Identifies and shapes strong market potential for existing brand and leads in the launch excellence of the… Show more - Formulate, cascade and implement the annual brand plans and strategies of the assigned products/portfolio to include communication messages, positioning, product direction and specific programs to include but not limited to product/packaging, pricing, distribution, advertising, promotions, merchandising, customer service, new product introductions designed to achieve objectives. - Identifies and shapes strong market potential for existing brand and leads in the launch excellence of the new products in the local market. - Closely monitors the execution and analyzes the effectiveness of the plans and programs. - Conduct regular competitive analysis and gather industry insights in order to improve or propose strategies in response to competition. - Team up with training and provides product knowledge training and promotional activity plan to ensure sales force understands and deliver marketing messages. - Ensure optimum inventory management for both commercial stocks and promo materials through coordination with support teams - regulatory, supply chain and logistics. - Develops relationships with key external and internal stakeholders to gather insights to better develop and execute the strategies. Creates, engages and develops Key Opinion Leaders, speakers, and advisory boards for the products handled that will serve as product supporters. - Ensure the achievement of agreed sales targets for the assigned product portfolio. - Monitor and control agreed marketing A & P in order to ensure expenditure is in line with planned budget and maximize profitability. Show less

- Manages the entire product line life cycle from strategic planning to tactical activities- Provides relevant and timely marketing support to the marketing and sales force in order to convince doctors, pharmacist, midwives and other member of the allied profession that FPI markets and sells research-based pharmaceuticals.- Develops marketing strategies and programs such as product campaigns, sales promotion programs, new brochures etc.- Ensures that monthly and annual sales… Show more - Manages the entire product line life cycle from strategic planning to tactical activities- Provides relevant and timely marketing support to the marketing and sales force in order to convince doctors, pharmacist, midwives and other member of the allied profession that FPI markets and sells research-based pharmaceuticals.- Develops marketing strategies and programs such as product campaigns, sales promotion programs, new brochures etc.- Ensures that monthly and annual sales objectives are met through extensive analysis of company data- Monitor the Return of Investment of promotional strategies- Provides the marketing force with latest competitive data on prices and deals, promotion materials, marketing and sales strategies, new product and competition.- Develops training materials and conducts training of the new current member of the marketing force such as medical representatives- Acts as a member of Product Development Committee Show less

As a company pharmacist, one is involved in the following:- Product Development Committee- Training of medical representatives- Product Management Development as well as its sales- Regulation of company licenses and product registrations in FDA Philippines- Audit and documentation of toll manufacturer